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Diversity of Journalisms. Proceedings of ECREA/CICOM Conference, Pamplona, 4-5 July 2011
On the Cadena SER webpage, the news is presented in text form, with each story
being linked to at least three previously published news stories or files. The multimedia
strategy improved in the second season studied: in 2008–2009, only one in three of the
news stories presented online had a linked audio-file; in 2009–2010, this figure had
risen to two in three; there was a parallel increase in the use of photographs, although
the use of video remains exceptional, unless the news story was produced in-house.
News stories and reports are the most prevalent genres of news broadcast by COPE,
and include sound-bites and other recordings in at least two in every three of samples
taken. As is the case for almost all the radio stations analyzed here, the news program
beginning at 14:00 opens with a commentary segment. As regards its online format,
COPE gives equal weight to audio-files and photographs. Video was more prevalent in
the 2008–2009 season, before the most recent change in the design and management
of the website.
Radio Nacional provides news stories and some news reports at 12:00 and 13:00, and
the 14:00 bulletin begins with a brief commentary. In general, the texts are slightly
longer than those offered by other radio stations, and there are no significant
differences between the two seasons studied here. There is extensive use of sound
resources: some news stories include three recorded statements as well as a live
report. Links to interviews broadcast on-air are posted on the website. The webpage
also includes photographs and videos produced by Televisión Española. There was an
increase in the number of videos linked to the top three news stories in the 2009–2010
season, as well as other documents and links; the latter are tagged clearly to facilitate
user access.
The broadcasts on Onda Cero include news stories and reports, including sound-bites
and live links, which are updated on-air at 12:00 and 13:00. There is a commentary in
the bulletin at 14:00, and a compilation of the main morning audio-extracts. The online
news items include sound-files, photographs and – very occasionally – videos. There
was an increase in such documents and links in the 2009–2010 season.
Finally, Punto Radio would appear to pursue a similar on-air strategy: the preeminent
radio genres used are the news story and the news report, with sound-bites and other
recorded statements, as well as interviews in the 14:00 program to develop the main
news story of the day. However, there is no multimedia approach or synergy between
on-air sound production and broadcast and the online presentation of news: the
webpage style is text-based, supplemented in the 2009–2010 season with
photographs, documents and other related links.
The graphics below depict the on-air presentation of news and synergies in the use of
audio resources between the on-air and online radio formats.
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