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Diversity of Journalisms. Proceedings of ECREA/CICOM Conference, Pamplona, 4-5 July 2011 Conclusions and recommendations Research into online news video requires attention to the context, as this media from may be used as an add-on just as it can work on its own. It may be analyzed through a census which discriminates by section and source of production, or going in-depth about particular aspects. In either case, regardless of more indirect factors, any analysis is immediately influenced by the architecture and design of the site, which shape how the user accesses and retrieves multimedia content. The diversity in this area poses challenges to the homogeneity in analyses that cover several news outlets, both in the observation of the object and in the comparison of results. Any research effort must also consider the irregular presence of video among news genres and the possibility that the most frequent instances may not be the most interesting or representative in order to study the application of the principles of hypertext and interactivity to this media form. By definining clearly how videos are usually integrated in each genre, they can be more easily classified in further research, making replicability easier. Going further, a general analysis of online video across all genres may limit the ability to study particular aspects unlocked by the particular potential of breaking news, feature-style journalism, dialogue or comment. This also needs to be considered when determining the scope. Acknowledgement This paper is part of the research project “Evolución de los cibermedios españoles en el marco de la convergencia. Multiplataforma e integración periodística” (ref.: CSO2009-13713-C05), financed by the Ministry of Science and Innovation, Government of Spain. End Note Correspondence concerning this paper should be addressed to Samuel Negredo, Journalism Projects Department, Edificio de Bibliotecas, Universidad de Navarra, 31080 Pamplona, Spain. E-mail: snegredo@alumni.unav.es. 250
Diversity of Journalisms. Proceedings of ECREA/CICOM Conference, Pamplona, 4-5 July 2011 References Aragón, G. (2011). “El género de los retratos en movimiento”. Heraldo.es, 27/04/2011, http://www.heraldo.es/noticias/cultura/videoretratos_zaragoza.html (retrieved 27/04/2011). Armentia, J. I.; Caminos, J. M. (2009). Redacción informativa en prensa. Barcelona: Ariel Bourne, J.; Burstein, D. (2009). Web Video: Making it Great, Getting it Noticed. Berkeley, CA: Peachpit Press. Bradshaw, P. (2008): “BASIC principles of online journalism: B is for Brevity”, Online Journalism Blog, 14/02/2008, http://onlinejournalismblog.com/2008/02/14/basicprinciples-of-online-journalism-b-is-for-brevity/ (retrieved 04/04/2011). Esteban, Ch. (2007): “El vídeo mató a los gráficos estrella”, Infografistas, 17/01/2007, http://infografistas.blogspot.com/2007/01/el-video-mat-los-graficos-estrella.html (retrieved 04/04/2011). Larrondo, A. (2009): Los géneros en la Redacción Ciberperiodística. Bilbao: Servicio Editorial de la Universidad del País Vasco. López, G. (2003). “Géneros interpretativos: el reportaje y la crónica”. In Díaz Noci, J. & Salaverría R. (Eds.), Manual de redacción ciberperiodística (pp. 449-494). Barcelona: Ariel. López Pan, F. (1996). La columna periodística. Teoría y práctica: el caso de Hilo Directo. Pamplona: EUNSA. Micó, J. L.; Masip, P. (2008). “Recursos multimedia en los cibermedios españoles. Análisis del uso del vídeo en El País.com, El Mundo.es, La Vanguardia.es y Libertad Digital”, Trípodos, 23, 89-105 Negredo, S. (2009). “La identidad visual corporativa en el vídeo de producción propia de los cibermedios españoles”. I Congreso Internacional de Ciberperiodismo y Web 2.0. Bilbao: Universidad del País Vasco. Orihuela, J. L. (2006). La revolución de los blogs. Madrid: La esfera de los libros. Palacios, M.; Díaz Noci, J. (2009). Ciberperiodismo. Métodos de investigación. Bilbao: Servicio Editorial de la Universidad del País Vasco. Salaverría, R. (2004). “Diseñando el lenguaje para el ciberperiodismo”. Chasqui (Revista Latinoamericana de Comunicación), 86, 38-45. Salaverría, R.; Cores, R. (2005). “Géneros periodísticos en los cibermedios hispanos”. In Salaverría, R. (Ed.), Cibermedios. El impacto de internet en los medios de 251
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