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Diversity of Journalisms. Proceedings of <strong>ECREA</strong>/CICOM Conference, Pamplona, 4-5 July 2011<br />

To answer this question, we conducted a content analysis of academic articles<br />

published in seven peer-reviewed English language journalism journals. The sample<br />

comprises articles published in <strong>the</strong> following journals (volumes 2008 and 2009):<br />

Brazilian Journalism Research, Ecquid Novi: African Journalism Studies, Journalism<br />

& Communication Monographs, Journalism & Mass Communication Quarterly,<br />

Journalism Studies, Journalism – Theory, Practice and Criticism, Pacific Journalism<br />

Review.<br />

Not only abstracts but complete articles were encoded. The code-book consists of 18<br />

quantitative and qualitative variables pointing at <strong>the</strong> following questions of which <strong>the</strong><br />

results are indicators of <strong>the</strong> diversity (or uniformity) of journalism studies:<br />

• Which <strong>the</strong>oretical approaches are applied? Above all, <strong>the</strong>oretical concepts relating<br />

to analytical empirism.<br />

• Which field of journalism research do most of <strong>the</strong> studies belong to? Communicator<br />

research and research on media content prevail.<br />

• Does <strong>the</strong> academic research address <strong>the</strong> multifaceted media environment or does it<br />

focus on few specific topics? The articles show by some means diversity, but <strong>the</strong> vast<br />

majority dealt with classical mass media (particularly newspapers).<br />

• Which methods are used? Content analysis is <strong>the</strong> predominant research method<br />

while surveys, observations, and o<strong>the</strong>r research methods are less represented.<br />

• Do researchers apply multi-methodological research designs? Rarely.<br />

• Do <strong>the</strong>y stick to a national perspective or do <strong>the</strong>y resort to international<br />

comparisons? Journalism research mostly sticks to a national perspective.<br />

• Do researchers ra<strong>the</strong>r turn towards user-generated or professional content? Even<br />

those who chose <strong>the</strong> internet as research object mostly examined professional<br />

content.<br />

• How many articles do treat gender questions? Very few.<br />

In sum, <strong>the</strong> paper will lay open gaps and desiderata, draw conclusions and suggest<br />

possible improvements for future journalism studies in an emerging media landscape.<br />

436

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