Download the eBook (8.25 MB) - ECREA Thematic Sections

Diversity of Journalisms. Proceedings of ECREA/CICOM Conference, Pamplona, 4-5 July 2011
Framing Drugs: Media coverage of cocaine in Spanish Press. The case of El
Pais, El Mundo, ABC and La Razón (January-June 2009)
Paricio Esteban, Pilar
Department of Audiovisual Communication and Public Relations. University CEU
Cardinal Herrera, Valencia, Spain
Spain is at the top of consumption of cocaine in Europe as it has been reported in
several European and international studies elaborated by United Nations and the
European and Monitoring Center for Drug and Drug Addition (EMCDDA, 2009;
UNODC, 2009, 2010). Taking into account that mass media may generate and
support public opinion climates (Muñoz Alonso, Monzón, Rospir, & Dader, 1992;
Wolf, 1994), this study presents the results of analyzing 126 texts about cocaine in
the Spanish daily papers El País (28), El Mundo (48), ABC (20) y La Razón (30) from
January to June in 2009. The methodology applied is double. From one hand, it is
developed an structural analysis following the model of Kayser and adapted by others
(Canga Larequi, Coca García, Peña Fernández, & Pérez Dasilva, 2010; Kayser,
1982; Núñez-Romero Olmo, 2009) and from the other hand, it is applied a content
analysis using Framing theory, previously used in studies related to biotechnology
(Durant, Bauer, & Gaskell, 1998; Nisbet, Brossard, & Kroepsch, 2003; Nisbet &
Lewenstein, 2002; Rodríguez Luque, 2008, 2009) and adapted to the issue of drugs
(Paricio Esteban, Núñez-Romero Olmo, & Sanfeliu Aguilar, 2010; Paricio Esteban,
Sanfeliu Aguilar, & Sanfeliu Montoro, 2002; Rodríguez Luque & Rabadán Zaragozá,
2010). It has been obtained a reliability of the 67 variables of .90 in Kappa Cohen’s
coefficient. The texts dedicated to cocaine used to be news (71.42%) dedicated
mainly to this substance in 84.95 % of the sample and with an average score of
graphic treatment of 31.33 over 100 points. The main topic of the texts used to be
related to crime (59.52%) with elevated quantities of haul (39.95%) and the main
frames used is also crime (54.76%) which contrast with very few texts dedicated to
prevention (11.11%).
Bibliography
Canga Larequi, J., Coca García, C., Peña Fernández, S., & Pérez Dasilva, J. (2010).
Terrorismo y política dominan las portadas de la prensa vasca. Análisis de contenido
y superficie de las primeras páginas de los diarios autonómicos. Revista Latina de
Comunicación Social, 65, 61-70. Retrieved from
http://www.revistalatinacs.org/10/art/883_UPV/05_J_Canga_et_al.html.
doi:10.4185/RLCS-65-2010-883-061-070
Durant, J., Bauer, M. W., & Gaskell, G. (1998). Biotechnology in the Public Sphere. A
European Sourcebook. Londres: Science Museum.
EMCDDA. (2009). Informe Anual: El problema de la drogodependencia en Europa.
Lisboa: Observatorio Europeo de las Drogas y las Toxicomanías.
Kayser, J. (1982). El diario francés. Barcelona: ATE.
452