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Evaluating Alternative Operations Strategies to Improve Travel Time ...

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SHRP 2 L11: Final Report<br />

Balancing travel demand and transportation supply will require changes in the following areas:<br />

• all agencies that provide transportation supply would work cooperatively <strong>to</strong> integrate the<br />

multimodal transportation services they support <strong>to</strong> maximize <strong>to</strong>tal available (useful)<br />

capacity<br />

• accurate information would easily available describing available travel options, the<br />

expected travel times for those options, and the prices <strong>to</strong> be paid for each of those options,<br />

so that travelers and shippers can make informed choices when they plan trips, just prior <strong>to</strong><br />

the execution of those trips, and during the execution of those trips<br />

• travelers would be required <strong>to</strong> pay more directly for the transportation services they<br />

receive, and set prices <strong>to</strong> reflect both the cost of providing transportation services – <strong>to</strong><br />

providers as well as <strong>to</strong> other users - and the value received by the traveler<br />

• agencies that deliver those services would be held more directly accountable for the quality<br />

of those services<br />

• the funds generated from user fees would be returned <strong>to</strong> the agencies that supply the multimodal,<br />

integrated transportation services being used <strong>to</strong> give them significant incentive <strong>to</strong><br />

identify, select, and deploy effective services and technologies.<br />

Operating a more reliable transportation system will require a more holistic view of funding,<br />

managing, and operating that transportation system than now occurs in the United States. It will<br />

require that consumers (individual travelers and shippers/carriers) be given travel options, as well<br />

as information about those travel options, be charged separately and explicitly for each of those<br />

options, and that the cost associated with each option reflect the costs of providing those<br />

transportation services. Consumers will then be able <strong>to</strong> select intelligently among the different<br />

transportation options, trading off cost versus level of service, including reliability. By observing<br />

the behavior of consumers, transportation agencies will learn which travel options are valued and<br />

(through effective pricing) will gain the funds required <strong>to</strong> supply those travel options.<br />

In this system, some consumers, for some trips, will choose high cost, faster, more reliable travel<br />

options (e.g., overnight air express shipping, or SOV commuting via HOT lanes). Other consumers<br />

will choose slower options with less reliable travel times that cost them considerably less (e.g.,<br />

conventional ground shipping, or local bus service operating in mixed traffic). The results will be<br />

that:<br />

• <strong>Travel</strong> consumers have choices<br />

• <strong>Travel</strong> consumers know what those choices are<br />

• <strong>Travel</strong> consumers have monetary incentives <strong>to</strong> select among those travel options based on<br />

the agency and social costs <strong>to</strong> provide the services<br />

• The revenue generated will go <strong>to</strong>ward providing and improving that combination of<br />

transportation services.<br />

<strong>Improve</strong>d transportation system reliability does not mean that all travel will take place at the speed<br />

limit. It means that consumers will be able <strong>to</strong> obtain estimates of how long a trip will take, know<br />

that the estimate is reasonably accurate, and make travel decisions accordingly.<br />

A CONCEPT OF OPERATIONS Page 113

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