What is Corporate Social Responsibility? - InnoTrain CSR

Fields of action of CSR
5.1. CSR at the workplace
In short
Corporate Social Responsibility (CSR) as employee-oriented workplace culture
sustainably promotes the employees' dedication and consequently corporate
success because motivated and reliable employees are a crucial success
factor for any company. The attractiveness as an employer and the employees'
readiness to take action and perform are directly linked to the human qualities
and professional perspectives the workplace offers within the company. In the
process, the range of CSR measures for employees is broad and based on the
corporate sectors and the employees' activities: CSR at the workplace covers
everything ranging from available training and further education, preventative
health measures and risk management to worker participation, equal
opportunities, compatibility of career and family, measures against workplace
bullying and specific CSR actions for employees such as Corporate
Volunteering.
Learning targets
� Obtain an overview of the extensive CSR requirements at the workplace and
its benefits for employees and companies
CSR learning contents
Companies in which Corporate Social Responsibility (CSR) is tied to the workplace
are characterised by the appreciation and respect of employees and a human
resources policy that is based on partnership and involvement. The advantages of
companies which act as responsible employers are equally extensive as the possible
CSR measures at the workplace. With respect to training and continuing education,
the long-term benefits of companies are motivated and better educated employees.
This allows the companies to improve their quality management and as a result their
corporate value. In the field of "Corporate Volunteering", the social corporate
commitment overlaps with human resources development goals: Companies release
employees and teams from their service during the regular work hours to pursue
voluntary activities. This specifically promotes the employees' qualifications and at
the same time the CSR of the company in the local community.
Socially responsible companies making anticipatory investments into preventive
measures to promote health and occupational safety can use CSR to implement
The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the
views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010
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InnoTrain CSR
www.csr-training.eu