What is Corporate Social Responsibility? - InnoTrain CSR

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PR5 (additional indicator) Practices in connection with customer satisfaction, including results of customer satisfaction surveys. Aspect: Advertising PR6 (core indicator) Programmes designed to observe laws, standards and voluntary rules of conduct with respect to advertising including ads, sales promotion and sponsoring. PR7 (additional indicator) Total number of events in which provisions and voluntary rules of conduct with respect to advertising, including ads, sales promotion and sponsoring were not complied with, illustrated by type of consequences. Aspect: Protection of customer information PR8 (additional indicator) Total number of justified complaints with respect to the violation of the protection of customer information and loss thereof. Aspect: Compliance with legal provisions PR9 (core indicator) Amount of substantial fines due to violations of legal provisions concerning the provision and use of products and services. Exercise 6.6. (approximately 60 minutes) Ask your participants for a partner research in the internet about the indicators of Global Reporting Initiative (GRI). The teams should identify 10 indicators that support CSR potentials in their own company. (Alternatively, you can choose a company from chapter 7 for this exercise or let each team take a different practical example.) The teams should afterwards present their “TOP 10 GRI Indicators” and explain why they chose them. Additional information and resources Global Reporting Initiative http://www.globalreporting.org The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010 , InnoTrain CSR www.csr-training.eu
Communication of CSR 6.7. Practical steps of CSR reporting In short CSR and sustainability reporting comprises the determination, reporting and publishing of the company's performances with respect to its sustainable development goals. Yet the majority of CSR actions are limited in their effect unless they are fully supported by everyone in the company. Reporting about CSR and sustainability is more than simply a communication tool "to the outside" and reporting duty about performance indicators "from above". Only if all employees of a company understand the significance of CSR, responsibility is no longer at risk of being given away. The inclusion of the employees as early as possible in the development process of a CSR report generates indentification and innovation potentials and is the starting point for valuable impulses for the corporate sustainability development. Learning targets � Obtain practical insights into the first steps of CSR and sustainability reporting CSR learning contents Performance indicators and standardised guidelines for CSR and sustainability reporting are essential for the transparency and CSR development in many companies. Particularly globally acting major enterprises with a multitude of stakeholders and different requirements orient themselves to standardised reporting guidelines such as the Global Reporting Initiative (GRI). However, small and medium-sized enterprises often have room for a creative approach when compiling their CSR reports. For example, an installation company with 20 employees definitely has the option of effectively communicating that and how the company assumes responsibility for the region, the employees and the environment with a short four page sustainability report. As well as communication about completed reports, the development process per se, which can have an impact on the entire company, also backs the concurrence between CSR report and corporate sustainability. Indeed, in many cases it may make sense to use the skills and implementation abilities of external advisors and service providers to compile the reports. But aside from a thorough knowledge about the correlations of CSR and sustainability, it is mainly the influences within the company that are essential success factors for the entire CSR strategy. In other words, it is necessary to find suitable members for a team within the company who will be in The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010 , InnoTrain CSR www.csr-training.eu
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What is Corporate Social Responsibi
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Additional information and resource
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Corporate Social Responsibility (CS
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Gerd Mutz: CSR und CC - Gesellschaf
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Danone is producing "Schokti Doi" y
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Moral values � Integrity � Fair
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CSR on the market - example topics
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Opening questions about CSR on the
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Commission is striving to develop a
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In small and medium-sized companies
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and all processes within the compan
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In your role as auctioneer, you can
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Facts & figures about CSR 2.1. CSR
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it be in economic, social or enviro
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International conference „ 4th Co
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state that they would recommend a b
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Facts & figures about CSR 2.7. Insi
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participating entrepreneurs and man
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Facts & figures about CSR 2.8. Insi
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GKI Zrt. Economic Research Surveys
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isolated activities, for example on
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The total number of SME inquired re
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Facts & figures about CSR 2.10. Ins
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CSR interfaces within the company 3
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8. Corporate culture is conscious a
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savings potentials. But these oppor
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From the point of view of CSR, the
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3. Reality (30 minutes) In a new co
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strategy can represent a suitable s
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Tip for employees: diet A conscious
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associated directly with CSR can be
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majority of the international commu
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OECD information about Hungary http
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esponsibilities of the countries sh
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Strategic tools for CSR 4.2. Intern
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Additional information and resource
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and methods of sustainability analy
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Strategic tools for CSR 4.4. Ethica
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Or in the UK: The Co-operative Bank
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An online platform of the German fe
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Austria: The Austrian label for the
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The environmental label Green Touri
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Database Label Online Die Verbrauch
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plantations. The additional charge
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Strategic tools for CSR 4.7. Models
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net worth are particularly useful f
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Strategic tools for CSR 4.8. Mentor
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Page 133 and 134: Fields of action of CSR 5.1. CSR at
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Page 149 and 150: Fields of action for CSR 5.7. CSR i
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Page 157 and 158: Fields of action of CSR 5.10. Ethic
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production at a high technical leve
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For what reasons is the company pur
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Best practice examples of CSR 7.10.
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sustainability, the company hopes t
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Best practice examples of CSR 7.11.
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vocational training. Moreover, WBM
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Exercise 7.12. (approximately 60 mi
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ecological environment, the topic r
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The fundamental stock-taking and as
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Simple steps to build your CSR stra
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plenum. In the discussion, consider
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questions. In doing so, the answers
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participants at the table are suppo
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B) Which additional values can be p
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http://ec.europa.eu/enterprise/poli
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The "Responsible partner" network i
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Subsidy award "Sustainable medium-s
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system. As a result of the company'
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What should CSR consultation pay sp
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