What is Corporate Social Responsibility? - InnoTrain CSR

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commitment of employees) contribute to the CSR of the company while at the same time supporting key qualifications, technical, social and management skills, i.e. the core area of human resources development. As well, companies require special skills for the realisation of a CSR strategy, ranging from the company management to the employees in all functions of the company. Human resource management for example distinguishes between human resources selection, human resources management, human resources development, salary scheme and human resources administration which all directly affect one another. Methods eligible for integration into the CSR measures include for example: on-thejob training of new hires, sponsorships and mentor systems, coaching, continuing education, job rotation, job enlargement, team development, temporary management, internships and stays abroad, learning by teaching, sideline and postgraduate studies, etc. The necessity of coordinating CSR and human resources development becomes particularly obvious in connection with the introduction of a CSR strategy or corresponding strategic re-alignments. For example, if new CSR measures for the environment are required, it is essential that they are understood by the employees and can be implemented. Exercise 3.4. (approximately 90 minutes) Ask your participants to take part at a „CSR Think Tank“ in small groups from 3 – 6 persons. For this exercise, you can choose the company of your participants or one of the case studies presented in chapter 7. The „CSR Think Tank“ consists of 3 phases: 1. Critic: (15 minutes) The participants discuss in their teams about what goes wrong in the company. They note their results on a flipchart-paper. 2. Fantasy (30 minutes) The participants work out a flipchart-paper answering the following question: „How does the company look like in best ways of CSR possible?” In this phase of there is no restriction in money, means and time needed. As a follow-up to the 2. phase, the teams present their CSR company. All participants discuss about 2 – 3 CSR activities for each CSR company that should be developed and presented in a next step. The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010 , InnoTrain CSR www.csr-training.eu
3. Reality (30 minutes) In a new combination of participants, partner teams develop a concept for the 2 – 3 CSR activities that have been chosen by the plenum for each company. The question is about how these measures could take place in reality. At the end, all partner teams present their results in front of the plenum. Additional information and resources Leitfaden „Personalentwicklung. Auf die Mitarbeiter kommt es an.“ RKW Baden-Württemberg http://www.rkw-bw.de Presentation of Alternate Kft. – CSR Consulting in Hungary http://csrajanlas.wordpress.com/2010/10/02/fenntarthato-fejlodes-es-hr/ The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010 , InnoTrain CSR www.csr-training.eu
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What is Corporate Social Responsibi
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Additional information and resource
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Corporate Social Responsibility (CS
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Gerd Mutz: CSR und CC - Gesellschaf
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Danone is producing "Schokti Doi" y
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Moral values � Integrity � Fair
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CSR on the market - example topics
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Opening questions about CSR on the
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Page 39 and 40: it be in economic, social or enviro
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The Carbon Label (UK) http://www.ca
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foundation equity, but exclusively
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Fields of action of CSR 5.1. CSR at
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Fields of action of CSR 5.2. Corpor
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Ask the participants to develop pro
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The following are mainly at the cen
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Fields of action of CSR 5.4. CSR in
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Communities can promote corporate C
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Fields of action of CSR 5.6. CSR an
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Fields of action for CSR 5.7. CSR i
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advances, innovation, research and
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Fields of action of CSR 5.9. CSR an
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Fields of action of CSR 5.10. Ethic
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5. Should independent institutions
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concerns of the stakeholders into d
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sections of the public to define ta
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Communication of CSR 6.3. The delic
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At the end of the partner exercise,
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Especially for smaller enterprises
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Communication of CSR 6.5. In-house
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Első Magyar Vállalati Felelőssé
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framework provides the application
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Communication of CSR 6.7. Practical
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expansion of own web platforms and
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Communication of CSR 6.9. CSR-relev
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Example 1) "Hello, now it is time f
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4. Tour of the company (what does C
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Best practice examples of CSR 7.1.
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Eelco Hoedemaker Head of Innovation
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Ask your participants to formulate
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Transcript for the narrators in the
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Susanna Kroll Manager of the lobby
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How can CSR be optimised at the loc
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facilities and to develop a corpora
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Luís Costa „Ecovalor“-Program
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Group work to enhance the expertise
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Pritchard Englefield is a law firm
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David Glass Partner at Pritchard En
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originated from improvements sugges
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- Higher productivity, obtained thr
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Engagement for disadvantaged youth:
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harmful greenhouse gases tops the l
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additional flipchart paper to integ
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production at a high technical leve
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For what reasons is the company pur
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sustainability, the company hopes t
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vocational training. Moreover, WBM
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Exercise 7.12. (approximately 60 mi
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ecological environment, the topic r
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The fundamental stock-taking and as
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Simple steps to build your CSR stra
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plenum. In the discussion, consider
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questions. In doing so, the answers
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participants at the table are suppo
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B) Which additional values can be p
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http://ec.europa.eu/enterprise/poli
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The "Responsible partner" network i
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Subsidy award "Sustainable medium-s
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system. As a result of the company'
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What should CSR consultation pay sp
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What is Corporate Social Responsibility? - InnoTrain CSR

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