What is Corporate Social Responsibility? - InnoTrain CSR

Simple steps to build your CSR strategy
8.4. CSR strategy kick-off under a converse view
In short
The "Instruction for being unsustainable" is the converse view of Corporate
Social Responsibility (CSR) of a company. This kind of approach to a CSR
strategy attempts to make the topic sustainability more specific in dialogue
with employees or the extended circle of stakeholders. It is designed to prevent
requirements lacking in practical relevance and having an abstract effect. The
parties involved gradually develop a comprehensive basis for the company's
sustainability policy based on the "instruction for being unsustainable". This
provides clarity about what sustainability really means for the company and
the employees involved (stakeholders).
Learning targets
� Develop principles of CSR and sustainability policies with the involvement of
employees and other stakeholders of a company
CSR learning contents
Generally, a cast-iron illustration of the complicated topics of CSR and corporate
sustainable development is difficult. In fact, it is often much easier to determine what
is unsustainable in a company. The creativity technique "Instruction for being
unsustainable" takes advantage of this fact. With a minor detour, the method
provides a basis for the definition of the sustainability and CSR of a company, by
including the employees and other stakeholders. In smaller enterprises, the
"Instruction for being unsustainable" can be implemented by all employees jointly. In
larger companies, setting up a specific project team is more suitable for
implementation. In addition, the method can be addressed in the stakeholder
dialogue of the company, thus integrating a broader selection of target groups.
To perform the method, a moderator will ask the attendees the following starting
question for brainstorming at the beginning. The contributions will be documented in
bullet form on flipchart papers:
� How do you recognise that our company is sustainable?
This initial collection of ideas and points of criticism represents the "Instruction for
being unsustainable". It is subsequently supplemented with a detailed round of
The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the
views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010
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