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What is Corporate Social Responsibility? - InnoTrain CSR

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<strong>What</strong> <strong>is</strong> <strong>Corporate</strong> <strong>Social</strong> <strong>Responsibility</strong>?<br />

1.7. Sociopolitical framework conditions for <strong>CSR</strong><br />

In short<br />

Sociopolitical framework conditions form a "resonator" for corporate action.<br />

Th<strong>is</strong> requires permanent adjustments – including and especially with respect<br />

to the concept of <strong>CSR</strong>. As a result of the economic cr<strong>is</strong><strong>is</strong> which started in 2008,<br />

companies within the European Union are confronted with a "resonator"<br />

gridlocked in excessive debts, slugg<strong>is</strong>h structural growth and high<br />

unemployment. With "Europe 2020 – A strategy for smart, sustainable and<br />

integrative growth" the European Comm<strong>is</strong>sion hopes to inspire the v<strong>is</strong>ion of a<br />

social market economy for the 21st century.<br />

Learning targets<br />

� Become familiar with relevant sociopolitical framework conditions for the<br />

economy in the European Union<br />

� Gather basic knowledge of the economic policies in the EU<br />

� Be able to d<strong>is</strong>cuss the role of <strong>CSR</strong> within the context of economic policies<br />

<strong>CSR</strong> learning contents<br />

In the so-called L<strong>is</strong>bon strategy, the heads of state and government of the European<br />

Union formulated the strategic goal in 2000 "to make the Union the most competitive<br />

and dynamic knowledge-based economic area in the world - an economic area<br />

capable of achieving permanent economic growth with more and better work places<br />

and a greater social cohesion" within the next ten years. Within th<strong>is</strong> context, the<br />

European Comm<strong>is</strong>sion also compiled a Green Paper on <strong>Corporate</strong> <strong>Social</strong><br />

<strong>Responsibility</strong> in 2001.<br />

"Europe 2020 – A strategy for smart, sustainable and integrative growth" <strong>is</strong> tied in as<br />

"Governmental declaration" with the L<strong>is</strong>bon strategy that expired in 2010. With its<br />

goals, the strategy <strong>is</strong> setting new accents within the meaning of <strong>CSR</strong>. It strives to<br />

real<strong>is</strong>e the sustainability triad of economic success, social cohesion and ecological<br />

responsibility. Because, in the opinion of the EU Comm<strong>is</strong>sion, the growth priorities at<br />

the heart of "Europe 2020" are mutually amplifying one another: smart growth,<br />

sustainable growth and integrative growth.<br />

The following insight into the political growth priorities of the EU summar<strong>is</strong>es the<br />

essential framework conditions in European societies.<br />

The project "<strong>InnoTrain</strong> <strong>CSR</strong>" <strong>is</strong> organized by GILDE GmbH and has been funded with support from the European Comm<strong>is</strong>sion. Th<strong>is</strong> publication reflects the<br />

views only of the author, and the Comm<strong>is</strong>sion cannot be held responsible for any use which may be made of the information contained therein. 12/2010<br />

,<br />

<strong>InnoTrain</strong> <strong>CSR</strong><br />

www.csr-training.eu

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