What is Corporate Social Responsibility? - InnoTrain CSR

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and strategy). The research on the business case of sustainability and CSR explores the correlations of corporate success and sustainable economic actions mainly in the following central areas: � Risk management (e.g. "License to operate") � Human resources management � Operative efficiency (especially energy and eco-efficiency) � Financial performance � Shareholder value � Marketing � Image and reputation Exercise (2.6. Group discussion of the business case) Discuss the business case of CSR with the group, using an example movie from this compendium: � What makes the CSR solution of the company a promising business case? � What economic benefits are expected for the company thanks to the CSR solution and how do you assess these results? � Which financial and which non-financial consequences may arise for the company if A) it increases its CSR commitment or B) suspends its CSR commitment? Additional information and resources Analysis: Business Case for Sustainability imug Beratungsgesellschaft für sozial-ökologische Innovationen mbH http://www.imug.de Nachhaltiges Wirtschaften aus Sicht des „Business Case of Sustainability“ (2005) Federal Ministry for the Environment of the Federal Republic of Germany http://www.bmu.de Interview in Hungarian with László Zsolnai (CEMS - Global Alliance for Management Education – Business Ethics Faculty Group) http://www.fn.hu/makro/20100922/profiton_tul_is_van/ The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010 , InnoTrain CSR www.csr-training.eu
Facts & figures about CSR 2.7. Insights into the CSR situation in Germany In short In Germany, corporate social responsibility is part of the basic "social market economy" elements, the guiding principle of the German economic system. Compared internationally, the level of Corporate Social Responsibility (CSR) is high here. Statutory social and environmental standards and collective agreements are comprehensively regulated in Germany. However, "genuine" CSR activities of enterprises by definition exceed these statutory requirements. Against this backdrop, companies are subject to a high degree of regulated responsibilities, not lastly also associated with corresponding bureaucratic expenses. Germany's economy is characterised by its substantial share of exports. It is also colloquially referred to as "World champion of exports". The Federal government intends to rename the term "Made in Germany" established for this purpose into "CSR - Made in Germany". CSR is to be established as location factor for the national economy. Learning targets � Be better able to gauge the background and developments of the CSR situation in Germany CSR learning contents The German Federal government has adopted the "National strategy for corporate social responsibility (CSR) - action plan CSR" in October 2010. The "Action plan CSR" is designed to help bring about a change in awareness so that CSR is perceived as worthwhile for companies and society. The action plan highlights the opportunity of linking CSR with high class workmanship and quality management. On this basis, the proposed quality seal "CSR - Made in Germany" is designed to benefit German companies worldwide to achieve sustainable competitiveness. However, the term Corporate Social Responsibility (CSR) is not yet well established in Germany. In a survey of medium-sized enterprises conducted in 2006, close to half (48 %) of companies stated that they never heard of CSR. Large enterprises also tend to address customers and consumers more with traditional and easier to understand terms such as "responsibility". Not lastly due to the often random use of the term CSR and the negative connotation as "fashion trend", the term per se is an The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010 , InnoTrain CSR www.csr-training.eu
Page 1 and 2: What is Corporate Social Responsibi
Page 3 and 4: Additional information and resource
Page 5 and 6: Corporate Social Responsibility (CS
Page 7 and 8: Gerd Mutz: CSR und CC - Gesellschaf
Page 11 and 12: Danone is producing "Schokti Doi" y
Page 15 and 16: Moral values � Integrity � Fair
Page 19 and 20: CSR on the market - example topics
Page 21 and 22: Opening questions about CSR on the
Page 27 and 28: Commission is striving to develop a
Page 29 and 30: In small and medium-sized companies
Page 31 and 32: and all processes within the compan
Page 35 and 36: In your role as auctioneer, you can
Page 37 and 38: Facts & figures about CSR 2.1. CSR
Page 39 and 40: it be in economic, social or enviro
Page 45 and 46: International conference „ 4th Co
Page 47 and 48: state that they would recommend a b
Page 51: Facts & figures about CSR 2.6. CSR
Page 55 and 56: participating entrepreneurs and man
Page 57 and 58: Facts & figures about CSR 2.8. Insi
Page 59 and 60: GKI Zrt. Economic Research Surveys
Page 61 and 62: isolated activities, for example on
Page 63 and 64: The total number of SME inquired re
Page 65 and 66: Facts & figures about CSR 2.10. Ins
Page 67 and 68: CSR interfaces within the company 3
Page 69 and 70: 8. Corporate culture is conscious a
Page 73 and 74: savings potentials. But these oppor
Page 75 and 76: From the point of view of CSR, the
Page 79 and 80: 3. Reality (30 minutes) In a new co
Page 81 and 82: strategy can represent a suitable s
Page 87 and 88: Tip for employees: diet A conscious
Page 89 and 90: associated directly with CSR can be
Page 91 and 92: majority of the international commu
Page 95 and 96: OECD information about Hungary http
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Page 99 and 100: Strategic tools for CSR 4.2. Intern
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and methods of sustainability analy
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Strategic tools for CSR 4.4. Ethica
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Or in the UK: The Co-operative Bank
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An online platform of the German fe
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Austria: The Austrian label for the
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The environmental label Green Touri
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Database Label Online Die Verbrauch
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plantations. The additional charge
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Strategic tools for CSR 4.7. Models
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net worth are particularly useful f
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Strategic tools for CSR 4.8. Mentor
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Experience report from "Jelena" "I
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Strategic tools for CSR 4.9. "Carbo
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The Carbon Label (UK) http://www.ca
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foundation equity, but exclusively
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Fields of action of CSR 5.1. CSR at
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Fields of action of CSR 5.2. Corpor
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Ask the participants to develop pro
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The following are mainly at the cen
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Fields of action of CSR 5.4. CSR in
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Additional information and resource
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Communities can promote corporate C
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Fields of action of CSR 5.6. CSR an
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Fields of action for CSR 5.7. CSR i
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advances, innovation, research and
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Fields of action of CSR 5.9. CSR an
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Fields of action of CSR 5.10. Ethic
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5. Should independent institutions
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concerns of the stakeholders into d
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sections of the public to define ta
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Communication of CSR 6.3. The delic
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At the end of the partner exercise,
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Especially for smaller enterprises
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Communication of CSR 6.5. In-house
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Első Magyar Vállalati Felelőssé
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framework provides the application
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Communication of CSR 6.7. Practical
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expansion of own web platforms and
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Communication of CSR 6.9. CSR-relev
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Example 1) "Hello, now it is time f
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4. Tour of the company (what does C
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Best practice examples of CSR 7.1.
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Eelco Hoedemaker Head of Innovation
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Ask your participants to formulate
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Transcript for the narrators in the
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Susanna Kroll Manager of the lobby
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How can CSR be optimised at the loc
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facilities and to develop a corpora
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Luís Costa „Ecovalor“-Program
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Group work to enhance the expertise
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Pritchard Englefield is a law firm
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David Glass Partner at Pritchard En
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originated from improvements sugges
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- Higher productivity, obtained thr
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Engagement for disadvantaged youth:
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harmful greenhouse gases tops the l
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additional flipchart paper to integ
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production at a high technical leve
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For what reasons is the company pur
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sustainability, the company hopes t
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vocational training. Moreover, WBM
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Exercise 7.12. (approximately 60 mi
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ecological environment, the topic r
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The fundamental stock-taking and as
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Simple steps to build your CSR stra
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plenum. In the discussion, consider
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questions. In doing so, the answers
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participants at the table are suppo
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B) Which additional values can be p
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http://ec.europa.eu/enterprise/poli
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The "Responsible partner" network i
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Subsidy award "Sustainable medium-s
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system. As a result of the company'
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What should CSR consultation pay sp
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What is Corporate Social Responsibility? - InnoTrain CSR

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