What is Corporate Social Responsibility? - InnoTrain CSR

CSR interfaces within the company
3.4. Human resources development to meet CSR requirements
In short
The goal of human resources development is to prepare employees
methodically, systematically and specifically for current and future
requirements of the company. Although human capital is not part of any
corporate balance sheet as asset required for survival, the benchmarks
employee productivity, employee loyalty and employee satisfaction make
corporate success in human resources development measurable. Thus,
Corporate Social Responsibility (CSR) and human resources development are
mutually dependent. Human resources development is therefore an interface
for the development of specific know-how and skills required to root CSR in
the workforce of the company.
Learning targets
� Get to know the goals and functions of human resources development as well
as potentials of CSR for employees
CSR learning contents
The interaction of the skills of all employees is what brings a company to life and
makes general success factors possible, such as market share, product or service
quality. The best strategy is no use if the qualifications for implementing it are
missing. The required skills of employees change as the company develops and
markets, consumption habits, customer requirements and entire societies are
changing. Strategic human resources development is focusing the qualification of
employees on the three most important comprehensive learning processes within the
company: operative value creation processes, strategy development processes and
management processes.
Corporate Social Responsibility (CSR) is directly associated with the human
resources of a company through different factors. On the one hand, CSR measures
serve as a tool for the company to recruit and retain employees and their know-how.
This is especially important for small and medium-sized enterprises which are in a
severe competition with large company groups for attracting skilled workers. On the
other hand, CSR can only become useful and sustainable within a company if the
employees and their personal and professional development are integrated into it.
Exemplary measures such as Corporate Volunteering (promotion of social
The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the
views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010
,
InnoTrain CSR
www.csr-training.eu