What is Corporate Social Responsibility? - InnoTrain CSR

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can also represent comprehensive approaches which can be described both as CSR as well as CC. The interpretation that Corporate Citizenship (CC) is the partial aspect of CSR which describes the external dimension within the meaning of a positive corporate influence on society is widespread. However - depending on the case - the terms CSR and CC are used interchangeably with the explanation that the term Corporate Citizenship is more approachable and easier to bring across to the business world. Exercise 1.2. (approximately 15 minutes) Allocate the corporate activities below to the terms CSR, CR or CC. Multiple nominations are possible. Discuss and justify your choices. The building company "CSR Hochbau"... A) is donating 10,000 Euro to the nursery school of a village in which the company recently completed a major residential development. The sale of the apartments is sluggish. B) is betting on the trend "assisted living for seniors" and plans to develop a presentation condominium in the exclusive high-price segment of a health resort. The demand from the larger catchment area is significant. C) is introducing flexible work hours for office employees. D) is appointing a renowned artist from abroad with the design of a sculpture for the outdoor area of a newly constructed office building. E) is compiling a CSR brochure with selected construction projects to emphasise ecological construction measures used in certain projects. F) is responding to media accusations of partisanship involving a major construction project with an ethics code for the employees of the company. Additional information and resources CSR forum of the German federal government http://www.csr-in-deutschland.de (Website in German) http://www.csr-in-deutschland.de/portal/generator/4420/startseite.html (Website in English) The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010 , InnoTrain CSR www.csr-training.eu
Gerd Mutz: CSR und CC – Gesellschaftliche Regulierung und Steuerung. Ein Essay Münchner Institut für Sozialwissenschaften http://www.socialscience.de European Agency for Safety and Health at Work http://osha.europa.eu/hu/topics/business-old/csr/index_html Foglalkoztatási és Szociális Hivatal - MOBILITÁS Országos Ifjúsági Szolgálat (Hungarian CSR definition) http://www.mobilitas.hu/csr Portuguese Trade and Invest Agency – AICEP http://www.portugalglobal.pt/PT/Paginas/Home.aspx Instituto de Ciências Sociais da Universidade de Lisboa English Version: http://www.ics.ul.pt/instituto/?ln=e&mm=2 Portuguese Version: http://www.ics.ul.pt/instituto/ Centro de Investigação em Sociologia Económica e das Organizações English Version: http://pascal.iseg.utl.pt/~socius/home_uk.html Portuguese Version: http://pascal.iseg.utl.pt/~socius/home.html Centro de Estudos Sociais English Version: http://www.ces.uc.pt/index.php?id_lingua Portuguese Version: http://www.ces.uc.pt/ Other Portuguese Organizations http:www.rsopt.com http://www.act.gov.pt http://www.cite.gov.pt http://www.cig.gov.pt/ http://www.iambiente.pt/portal/page?_pageid=73,1&_dad=portal&_schema=PORTAL The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010 , InnoTrain CSR www.csr-training.eu
Page 1 and 2: What is Corporate Social Responsibi
Page 3 and 4: Additional information and resource
Page 5: Corporate Social Responsibility (CS
Page 11 and 12: Danone is producing "Schokti Doi" y
Page 15 and 16: Moral values � Integrity � Fair
Page 19 and 20: CSR on the market - example topics
Page 21 and 22: Opening questions about CSR on the
Page 27 and 28: Commission is striving to develop a
Page 29 and 30: In small and medium-sized companies
Page 31 and 32: and all processes within the compan
Page 35 and 36: In your role as auctioneer, you can
Page 37 and 38: Facts & figures about CSR 2.1. CSR
Page 39 and 40: it be in economic, social or enviro
Page 45 and 46: International conference „ 4th Co
Page 47 and 48: state that they would recommend a b
Page 53 and 54: Facts & figures about CSR 2.7. Insi
Page 55 and 56: participating entrepreneurs and man
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Facts & figures about CSR 2.8. Insi
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GKI Zrt. Economic Research Surveys
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isolated activities, for example on
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The total number of SME inquired re
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Facts & figures about CSR 2.10. Ins
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CSR interfaces within the company 3
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8. Corporate culture is conscious a
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savings potentials. But these oppor
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From the point of view of CSR, the
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3. Reality (30 minutes) In a new co
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strategy can represent a suitable s
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Tip for employees: diet A conscious
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associated directly with CSR can be
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majority of the international commu
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OECD information about Hungary http
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esponsibilities of the countries sh
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Strategic tools for CSR 4.2. Intern
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Additional information and resource
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and methods of sustainability analy
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Strategic tools for CSR 4.4. Ethica
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Or in the UK: The Co-operative Bank
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An online platform of the German fe
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Austria: The Austrian label for the
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The environmental label Green Touri
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Database Label Online Die Verbrauch
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plantations. The additional charge
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Strategic tools for CSR 4.7. Models
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net worth are particularly useful f
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Strategic tools for CSR 4.8. Mentor
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Experience report from "Jelena" "I
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Strategic tools for CSR 4.9. "Carbo
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The Carbon Label (UK) http://www.ca
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foundation equity, but exclusively
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Fields of action of CSR 5.1. CSR at
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Fields of action of CSR 5.2. Corpor
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Ask the participants to develop pro
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The following are mainly at the cen
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Fields of action of CSR 5.4. CSR in
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Communities can promote corporate C
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Fields of action of CSR 5.6. CSR an
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Fields of action for CSR 5.7. CSR i
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advances, innovation, research and
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Fields of action of CSR 5.9. CSR an
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Fields of action of CSR 5.10. Ethic
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5. Should independent institutions
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concerns of the stakeholders into d
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sections of the public to define ta
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Communication of CSR 6.3. The delic
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At the end of the partner exercise,
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Especially for smaller enterprises
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Communication of CSR 6.5. In-house
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Első Magyar Vállalati Felelőssé
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framework provides the application
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Communication of CSR 6.7. Practical
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expansion of own web platforms and
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Communication of CSR 6.9. CSR-relev
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Example 1) "Hello, now it is time f
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4. Tour of the company (what does C
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Best practice examples of CSR 7.1.
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Eelco Hoedemaker Head of Innovation
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Ask your participants to formulate
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Transcript for the narrators in the
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Susanna Kroll Manager of the lobby
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How can CSR be optimised at the loc
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facilities and to develop a corpora
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Luís Costa „Ecovalor“-Program
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Group work to enhance the expertise
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Pritchard Englefield is a law firm
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David Glass Partner at Pritchard En
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originated from improvements sugges
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- Higher productivity, obtained thr
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Engagement for disadvantaged youth:
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harmful greenhouse gases tops the l
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additional flipchart paper to integ
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production at a high technical leve
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For what reasons is the company pur
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sustainability, the company hopes t
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vocational training. Moreover, WBM
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Exercise 7.12. (approximately 60 mi
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ecological environment, the topic r
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The fundamental stock-taking and as
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Simple steps to build your CSR stra
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plenum. In the discussion, consider
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questions. In doing so, the answers
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participants at the table are suppo
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B) Which additional values can be p
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http://ec.europa.eu/enterprise/poli
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The "Responsible partner" network i
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Subsidy award "Sustainable medium-s
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system. As a result of the company'
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What should CSR consultation pay sp
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