What is Corporate Social Responsibility? - InnoTrain CSR

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Communication of CSR 6.4. Development of a mission statement for CSR In short A corporate concept (mission statement) is the action-oriented formulation of vision, goals and central values of a company. It conveys a trend-setting and jointly supported vision of the future about the company, while at the same time credibly justifying it. Companies which are integrating Corporate Social Responsibility (CSR) into their mission statement are making corporate responsibility a top priority. A mission statement can communicate easy-tounderstand and strictly binding CSR guidelines opposite employees, customers, business partners and other stakeholders. Learning targets � Discuss the communication potential of a mission statement and try it by means of practical co-operation CSR learning contents A mission statement for CSR is the set out answer to the questions A) "What do we as a company hope to achieve with CSR?" and B) "How are we working toward implementing our CSR vision?" The point of the development process of a CSR concept is to identify a common basic orientation for the future of the company. Therefore, select employees representing the entire company have been co-operating across the disciplines and hierarchies in the development of a concept in many cases. In contrast, it is easier to develop of concept with the assistance of the entire workforce in small enterprises. Irrespective of the company size, a corporate CSR concept has a binding long-term character for all employees in the company. Therefore, it makes sense to integrate employees and important stakeholders, if applicable into the development of the concept. The benefit of a corporate CSR mission statement is the basic orientation outlined in it in brief and comprehensible format for the actors in the company and the people affected by the corporate activities. Because not every opinion or attitude toward the corporate CSR is based on intensive dealing with corresponding available information such as extensive CSR reports. Accordingly, a mission statement for CSR can supply a preliminary impression of the attitude of a company at a glance. The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010 , InnoTrain CSR www.csr-training.eu
Especially for smaller enterprises in which a separate CSR report would mean excessive cost and staff expenditures, a mission statement is definitely suitable to convey the topic CSR in a promising way. The mission statement should be described with simple headnotes, factual, positive, active and using the "We" voice. To describe realistic visions understood by everyone, the headnotes should bear up against the following criteria: � Substantiality: Are the statements informative with respect to the CSR in the company? � Long-term nature: Are the statements describing a sustainable CSR perspective? � Feasibility: Is the described "CSR promise" feasible? � Completeness: Does the concept contain a comprehensive description of the company's business activity? Side note The following controversial quotes may be used to provide thought-provoking impulses with respect to the topic mission statement: "If you wish to build a ship, do not collect men to gather wood, to take on duties and to divide the work, but teach them the longing for the wide, endless sea." Antoine de Saint-Exupéry, French author "My job is not so much to control but rather to encourage and transfer power to people with dreams and visions." Jack Welch, American top manager (amongst other things former president of General Electric) "Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand." Albert Einstein, physicist "People who have visions should seek medical attention." Helmut Schmidt, former German Federal Chancellor The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010 , InnoTrain CSR www.csr-training.eu
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What is Corporate Social Responsibi
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Additional information and resource
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Corporate Social Responsibility (CS
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Gerd Mutz: CSR und CC - Gesellschaf
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Danone is producing "Schokti Doi" y
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Moral values � Integrity � Fair
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CSR on the market - example topics
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Opening questions about CSR on the
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Commission is striving to develop a
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In small and medium-sized companies
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and all processes within the compan
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In your role as auctioneer, you can
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Facts & figures about CSR 2.1. CSR
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it be in economic, social or enviro
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International conference „ 4th Co
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state that they would recommend a b
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Facts & figures about CSR 2.7. Insi
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participating entrepreneurs and man
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Facts & figures about CSR 2.8. Insi
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GKI Zrt. Economic Research Surveys
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isolated activities, for example on
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The total number of SME inquired re
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Facts & figures about CSR 2.10. Ins
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CSR interfaces within the company 3
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8. Corporate culture is conscious a
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savings potentials. But these oppor
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From the point of view of CSR, the
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3. Reality (30 minutes) In a new co
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strategy can represent a suitable s
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Tip for employees: diet A conscious
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associated directly with CSR can be
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majority of the international commu
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OECD information about Hungary http
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esponsibilities of the countries sh
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Strategic tools for CSR 4.2. Intern
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and methods of sustainability analy
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Strategic tools for CSR 4.4. Ethica
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Or in the UK: The Co-operative Bank
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An online platform of the German fe
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Austria: The Austrian label for the
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The environmental label Green Touri
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Database Label Online Die Verbrauch
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Page 119 and 120: Strategic tools for CSR 4.7. Models
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Page 123 and 124: Strategic tools for CSR 4.8. Mentor
Page 125 and 126: Experience report from "Jelena" "I
Page 127 and 128: Strategic tools for CSR 4.9. "Carbo
Page 129 and 130: The Carbon Label (UK) http://www.ca
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Page 133 and 134: Fields of action of CSR 5.1. CSR at
Page 135 and 136: Fields of action of CSR 5.2. Corpor
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Page 141 and 142: Fields of action of CSR 5.4. CSR in
Page 143 and 144: Additional information and resource
Page 145 and 146: Communities can promote corporate C
Page 147 and 148: Fields of action of CSR 5.6. CSR an
Page 149 and 150: Fields of action for CSR 5.7. CSR i
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Page 155 and 156: Fields of action of CSR 5.9. CSR an
Page 157 and 158: Fields of action of CSR 5.10. Ethic
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Page 165 and 166: Communication of CSR 6.3. The delic
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Page 171 and 172: Communication of CSR 6.5. In-house
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Page 189 and 190: Best practice examples of CSR 7.1.
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Engagement for disadvantaged youth:
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harmful greenhouse gases tops the l
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additional flipchart paper to integ
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production at a high technical leve
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For what reasons is the company pur
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Best practice examples of CSR 7.10.
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sustainability, the company hopes t
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Best practice examples of CSR 7.11.
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vocational training. Moreover, WBM
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Exercise 7.12. (approximately 60 mi
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ecological environment, the topic r
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The fundamental stock-taking and as
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Simple steps to build your CSR stra
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plenum. In the discussion, consider
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questions. In doing so, the answers
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participants at the table are suppo
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B) Which additional values can be p
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http://ec.europa.eu/enterprise/poli
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The "Responsible partner" network i
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Subsidy award "Sustainable medium-s
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system. As a result of the company'
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What should CSR consultation pay sp
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What is Corporate Social Responsibility? - InnoTrain CSR

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