What is Corporate Social Responsibility? - InnoTrain CSR

Fields of action of CSR
5.2. Corporate Volunteering as an honorary commitment
In short
A company uses Corporate Volunteering to provide time and know-how of
individual employees or the entire staff to deal with social concerns. These
staff appointments for non-profit purposes and/or in non-profit organisations
are becoming increasingly popular as Corporate Social Responsibility (CSR) of
companies. In doing so, the "voluntary work" during regular business hours
ranges from selective appointments to programmes associated with the
strategic goals of the organisational and human resources development. An
"open house day" of the company is a particularly low-profile entry into
Corporate Volunteering: In the process, a company "provides" its entire staff to
deal with social or corporate tasks for one whole work day. These "days of
caring" can represent an effective public relations measure of CSR
communication and promote new team experiences within the company.
Learning targets
� Get to know different Corporate Volunteering options and initiate a corporate
cooperation by means of a practical exercise
CSR learning contents
Corporate Volunteering is becoming an integral component of Corporate Social
Responsibility in a growing number of companies. Independent of the annual budget
distributions, Corporate Volunteering projects can be implemented systematically and
sustainably as time and know-how donations. The employees' understanding of CSR
and the entire corporate culture can gain new impulses through individual Corporate
Volunteering measures which are oriented on corporate and social needs of the local
community.
Corporate Volunteering is a broadly used tool in practice. It ranges from an annual
"Day of Caring" involving the entire workforce to regular voluntary activities of
employees during regular work hours. In addition, especially major companies are
currently implementing Corporate Volunteering programmes in which employees
develop special qualifications and skills for a certain time period by pursuing social
activities outside the company.
The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the
views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010
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InnoTrain CSR
www.csr-training.eu