What is Corporate Social Responsibility? - InnoTrain CSR

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„Eight hours daily labour is enough for any human being, and under proper arrangements sufficient to afford an ample supply of food, raiment and shelter, or the necessaries and comforts of life, and for the remainder of his time, every person is entitled to education, recreation and sleep.” Robert Owen, “Foundation Axioms” of Society for Promoting National Regeneration (1833) Additional information and resources UNDP: Study on CSR in Hungary 2007 http://europeandcis.undp.org/home/cst/show/A0AED266-F203-1EE9- BF23CDADCAF7C4F4 (p. 14) The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010 , InnoTrain CSR www.csr-training.eu
What is Corporate Social Responsibility? 1.10. Value auction as easy access to the CSR practice In short Corporate Social Responsibility is a process designed to integrate social, corporate and ecological values and requirements into corporate management and corporate development focusing on economic sustainability. In the majority of cases, this process develops gradually and follows a defined strategy with fields of actions, procedures and measurable goals. The marketoriented reason to achieve the greatest possible benefit with a limited expense of time and resources is the basis for the "CSR auction" in hand. Learning targets � Practical development of priorities and goals of CSR within the team � Assume co-responsibility for a CSR process � Constructive critical evaluation of the outcomes of one's own CSR solution CSR learning contents Medium-sized companies are often deemed exemplary for their social commitment and sustainable economic actions. However, it becomes particularly obvious with small and medium-sized companies that expenses in addition to the day-to-day business are subject to restricted time-related and financial resources. Similar to the implementation of a quality management system, the comprehensive CSR approach spanning the entire corporate structure also occurs as process in different steps and levels. The easy access into the CSR practice using a value auction takes into consideration the lack of time, financial and personal resources which are opposed to the introduction of CSR in the daily corporate routine. With its goal of becoming the industry leader in the field of CSR in the competition with rival companies, the team work of the CSR auction is exposed to a real market situation and is therefore suitable for the practical exploration of strategic opportunities and limits of responsible corporate management. The content-related part of the CSR auction can basically be adjusted to match different industries and groups of participants. The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010 , InnoTrain CSR www.csr-training.eu
Page 1 and 2: What is Corporate Social Responsibi
Page 3 and 4: Additional information and resource
Page 5 and 6: Corporate Social Responsibility (CS
Page 7 and 8: Gerd Mutz: CSR und CC - Gesellschaf
Page 11 and 12: Danone is producing "Schokti Doi" y
Page 15 and 16: Moral values � Integrity � Fair
Page 19 and 20: CSR on the market - example topics
Page 21 and 22: Opening questions about CSR on the
Page 27 and 28: Commission is striving to develop a
Page 29 and 30: In small and medium-sized companies
Page 31: and all processes within the compan
Page 35 and 36: In your role as auctioneer, you can
Page 37 and 38: Facts & figures about CSR 2.1. CSR
Page 39 and 40: it be in economic, social or enviro
Page 45 and 46: International conference „ 4th Co
Page 47 and 48: state that they would recommend a b
Page 53 and 54: Facts & figures about CSR 2.7. Insi
Page 55 and 56: participating entrepreneurs and man
Page 57 and 58: Facts & figures about CSR 2.8. Insi
Page 59 and 60: GKI Zrt. Economic Research Surveys
Page 61 and 62: isolated activities, for example on
Page 63 and 64: The total number of SME inquired re
Page 65 and 66: Facts & figures about CSR 2.10. Ins
Page 67 and 68: CSR interfaces within the company 3
Page 69 and 70: 8. Corporate culture is conscious a
Page 73 and 74: savings potentials. But these oppor
Page 75 and 76: From the point of view of CSR, the
Page 79 and 80: 3. Reality (30 minutes) In a new co
Page 81 and 82: strategy can represent a suitable s
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CSR interfaces within the company 3
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Tip for employees: diet A conscious
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associated directly with CSR can be
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majority of the international commu
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OECD information about Hungary http
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esponsibilities of the countries sh
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Strategic tools for CSR 4.2. Intern
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Additional information and resource
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and methods of sustainability analy
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Strategic tools for CSR 4.4. Ethica
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Or in the UK: The Co-operative Bank
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An online platform of the German fe
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Austria: The Austrian label for the
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The environmental label Green Touri
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Database Label Online Die Verbrauch
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plantations. The additional charge
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Strategic tools for CSR 4.7. Models
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net worth are particularly useful f
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Strategic tools for CSR 4.8. Mentor
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Experience report from "Jelena" "I
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Strategic tools for CSR 4.9. "Carbo
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The Carbon Label (UK) http://www.ca
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foundation equity, but exclusively
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Fields of action of CSR 5.1. CSR at
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Fields of action of CSR 5.2. Corpor
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Ask the participants to develop pro
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The following are mainly at the cen
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Fields of action of CSR 5.4. CSR in
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Communities can promote corporate C
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Fields of action of CSR 5.6. CSR an
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Fields of action for CSR 5.7. CSR i
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advances, innovation, research and
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Fields of action of CSR 5.9. CSR an
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Fields of action of CSR 5.10. Ethic
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5. Should independent institutions
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concerns of the stakeholders into d
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sections of the public to define ta
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Communication of CSR 6.3. The delic
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At the end of the partner exercise,
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Especially for smaller enterprises
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Communication of CSR 6.5. In-house
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Első Magyar Vállalati Felelőssé
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framework provides the application
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Communication of CSR 6.7. Practical
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expansion of own web platforms and
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Communication of CSR 6.9. CSR-relev
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Example 1) "Hello, now it is time f
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4. Tour of the company (what does C
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Best practice examples of CSR 7.1.
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Eelco Hoedemaker Head of Innovation
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Ask your participants to formulate
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Transcript for the narrators in the
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Susanna Kroll Manager of the lobby
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How can CSR be optimised at the loc
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facilities and to develop a corpora
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Luís Costa „Ecovalor“-Program
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Group work to enhance the expertise
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Pritchard Englefield is a law firm
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David Glass Partner at Pritchard En
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originated from improvements sugges
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- Higher productivity, obtained thr
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Engagement for disadvantaged youth:
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harmful greenhouse gases tops the l
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additional flipchart paper to integ
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production at a high technical leve
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For what reasons is the company pur
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sustainability, the company hopes t
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vocational training. Moreover, WBM
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Exercise 7.12. (approximately 60 mi
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ecological environment, the topic r
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The fundamental stock-taking and as
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Simple steps to build your CSR stra
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plenum. In the discussion, consider
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questions. In doing so, the answers
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participants at the table are suppo
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B) Which additional values can be p
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http://ec.europa.eu/enterprise/poli
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The "Responsible partner" network i
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Subsidy award "Sustainable medium-s
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system. As a result of the company'
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What should CSR consultation pay sp
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