What is Corporate Social Responsibility? - InnoTrain CSR

Communication of CSR
6.10. Organising a CSR company visit
In short
A company visit to discuss the topic of Corporate Social Responsibility (CSR)
allows participants to gain practical insight into implemented corporate
responsibility. "Eye-to-eye" discussions with employees and managers on site
in a company make it possible for visitors (stakeholders) to experience
valuable observations with CSR directly and they can be conveyed in a
particularly credible manner. As well, the presentation of CSR can serve as
communication tool for the companies visited. Employees of the company can
participate in the preparation and conduct of a CSR company visit and it can
additionally be reported on the company's website on the internet or the
regional and industry-related press can be informed about it.
Learning targets
� Be able to plan and conduct a CSR company visit
CSR learning contents
The purpose and effect of CSR company visits mainly differ based on the
composition of the group of visitors. If the company visit is based on the invitation of a
company, the programme of the visit can be geared specifically toward the required
information and the stakeholder dialogue with the corresponding group of
participants. Different communication goals can be derived for business partners,
political representatives, the press or a class of school children, which may range
from public relations to intended transfers or cooperation with CSR programmes and
the expansion as well as maintenance of personal relationships.
Aside from the organisational planning of a CSR company visit which should be
considered comparable to traditional company events (suitable rooms, technology,
catering, invitations, preparations and wrap-up etc.), a "CSR practice day" in the
company can be roughly structured as follows:
1. Welcoming address (who are the presenters? what will be taught? how long
will it last?)
2. Content-related introduction (CSR in the company)
3. Presentation of the company (general information, special CSR topics, is a
CSR report compiled?)
The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the
views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010
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InnoTrain CSR
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