What is Corporate Social Responsibility? - InnoTrain CSR

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asis for every action. One of the goals is to retrieve ecologically and socially compatible products "from the niche" and to offer them to the broad public at a marketable price. This is what the company deems its chance to generate noteworthy effects in favour of humans, the environment and the climate and to make a contribution to ensure that future generations will find an "environment that is worth living in and worth loving". At memo AG, success is not (only) an expression of sales and profit figures, but mainly of the fact that the topic sustainability finds a major platform in all aspects and that more and more people are turning to ecologically and socially compatible alternatives. Prices and awards: Aside from numerous awards and distinctions, memo AG was awarded the "German sustainability price" in 2009 under the patronage of Federal chancellor Angela Merkel. How do stakeholders benefit from the company's CSR activities? A honest, transparent and open communication as well as intensive and personal dialogue with all stakeholders of the company - employees, customers, suppliers, cooperation partners - has been an important tool for memo AG since it was founded. By responding to requests, suggestions and also criticism of the stakeholders, the company mainly benefits within the scope of the design and development of its product range. But stakeholders too benefit from memo AG's know-how and reliability. Customers can rest assured that the memo product available on the market is the best from an ecological and social point of view. In addition, the company is considered a pioneer in terms of sustainable commercial activities and actions. It has been contributing its know-how for years to a vast network of companies, non-governmental organisations (NGOs) and other institutions. Exercise 7.9. (approximately 30 minutes) Ask your participants to form 4 - 5 small teams and to furnish the most "sustainable office room" of a company. Provide the teams with flipchart papers. During the next 20 minutes of group work, the teams are asked to draft a presentation of their exemplary work room using sketches and bullet points. In addition, the teams will compile a "shopping list" for the mail order company memo AG. At the end of the team work, collect the flipchart papers and post them around the lecture room. The groups are then asked to take turns and present their office room and their shopping list. At the end of the presentation, the results can be evaluated in the plenum and the "most sustainable office room" identified. Alternatively, use an The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010 , InnoTrain CSR www.csr-training.eu
additional flipchart paper to integrate different ideas of the teams to generate an overall concept. Additional information and resources CSR company: memo AG Country: Germany Industry: Mail order business Core business: Office and school supplies, office equipment, garden furniture, hygiene products, promotional items Address: Am Biotop 6, 97259 Greußenheim Phone: 0049 – 9369/905-0 www / mail: www.memo.de, info@memo.de Contact: Lothar Hartmann Function: Director, sustainability management Number of employees: 110 The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010 , InnoTrain CSR www.csr-training.eu
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What is Corporate Social Responsibi
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Additional information and resource
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Corporate Social Responsibility (CS
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Gerd Mutz: CSR und CC - Gesellschaf
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Danone is producing "Schokti Doi" y
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Moral values � Integrity � Fair
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CSR on the market - example topics
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Opening questions about CSR on the
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Commission is striving to develop a
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In small and medium-sized companies
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and all processes within the compan
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In your role as auctioneer, you can
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Facts & figures about CSR 2.1. CSR
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it be in economic, social or enviro
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International conference „ 4th Co
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state that they would recommend a b
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Facts & figures about CSR 2.7. Insi
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participating entrepreneurs and man
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Facts & figures about CSR 2.8. Insi
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GKI Zrt. Economic Research Surveys
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isolated activities, for example on
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The total number of SME inquired re
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Facts & figures about CSR 2.10. Ins
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CSR interfaces within the company 3
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8. Corporate culture is conscious a
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savings potentials. But these oppor
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From the point of view of CSR, the
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3. Reality (30 minutes) In a new co
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strategy can represent a suitable s
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Tip for employees: diet A conscious
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associated directly with CSR can be
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majority of the international commu
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OECD information about Hungary http
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esponsibilities of the countries sh
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Strategic tools for CSR 4.2. Intern
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and methods of sustainability analy
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Strategic tools for CSR 4.4. Ethica
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Or in the UK: The Co-operative Bank
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An online platform of the German fe
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Austria: The Austrian label for the
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The environmental label Green Touri
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Database Label Online Die Verbrauch
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plantations. The additional charge
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Strategic tools for CSR 4.7. Models
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net worth are particularly useful f
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Strategic tools for CSR 4.8. Mentor
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Experience report from "Jelena" "I
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Strategic tools for CSR 4.9. "Carbo
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The Carbon Label (UK) http://www.ca
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foundation equity, but exclusively
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Fields of action of CSR 5.1. CSR at
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Fields of action of CSR 5.2. Corpor
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Ask the participants to develop pro
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The following are mainly at the cen
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Fields of action of CSR 5.4. CSR in
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Communities can promote corporate C
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Fields of action of CSR 5.6. CSR an
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Fields of action for CSR 5.7. CSR i
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advances, innovation, research and
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Fields of action of CSR 5.9. CSR an
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Fields of action of CSR 5.10. Ethic
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5. Should independent institutions
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concerns of the stakeholders into d
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sections of the public to define ta
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Communication of CSR 6.3. The delic
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At the end of the partner exercise,
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Especially for smaller enterprises
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Communication of CSR 6.5. In-house
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Page 189 and 190: Best practice examples of CSR 7.1.
Page 191 and 192: Eelco Hoedemaker Head of Innovation
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Page 239 and 240: Exercise 7.12. (approximately 60 mi
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Page 247 and 248: plenum. In the discussion, consider
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Page 259 and 260: The "Responsible partner" network i
Page 263 and 264: Subsidy award "Sustainable medium-s
Page 267 and 268: system. As a result of the company'
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What is Corporate Social Responsibility? - InnoTrain CSR

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