What is Corporate Social Responsibility? - InnoTrain CSR

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After that, ask every team to present a summary of the results of their SWOT analysis in a group discussion in plenum. * Example: A company with 500 employees produces photovoltaic devices in Europe. Due to the upcoming competition from Asia, the company considers itself forced to produce in the future in East Asia as well. This enlargement of production capacities would support the company in saving and raising market shares. However, the company would have to reduce the number of persons employed in its European factory. How do you evaluate the upcoming decision of the company in terms of CSR? Additional information and resources Hermann Simon and Andreas von der Gathen: Das große Handbuch der Strategieinstrumente. Alle Werkzeuge für eine erfolgreiche Unternehmensführung. (Frankfurt 2002) The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010 , InnoTrain CSR www.csr-training.eu
Simple steps to build your CSR strategy 8.3. Benchmarking: Own CSR potentials in a comparison between the industries In short In order for a company to distinguish itself from the competition with Corporate Social Responsibility (CSR), it should be considered attractive and exemplary by customers, employees and other stakeholders compared to the competing enterprises. A company can use an analysis of the industry and environment to examine the CSR of its competitors and set benchmarks for the comparison and measurability of its own CSR strategy within the industry (benchmarking). Collecting and evaluating media reports about their own company and competitors in the industry represents a practical approach without the need for spending external costs. In addition, it is possible to determine trends, social, corporate and ecological topics in the region of the company's domicile. Based on this, it is possible to identify CSR aspects in the public perception which the company may not have considered in the past. The goal of benchmarking is to better adapt the CSR strategy to framework conditions and perspectives of the future of the industry and the regional location. Learning targets � Conduct an analysis of the industry and environment as well as CSR benchmarking based on the evaluation of media reports concerning CSR topics CSR learning contents CSR offers innovative possibilities especially for small and medium-sized enterprises but also for micro-operations and freelancers to make a positive appearance in competitive industries and to strengthen their position on the market. Some companies with an increased focus on a quality offensive because of the price erosion caused by larger competitors or global markets are already in the process of successfully positioning themselves thanks to additional CSR characteristics. A comprehensive media analysis provides an initial overview of the social, corporate, ecological and ethical correlations and trends prevailing in the industry. However, similar to the customary situation in most small and medium-sized enterprises (SMEs), relatively few media reports include terms like Corporate Social The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010 , InnoTrain CSR www.csr-training.eu
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What is Corporate Social Responsibi
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Additional information and resource
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Corporate Social Responsibility (CS
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Gerd Mutz: CSR und CC - Gesellschaf
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Danone is producing "Schokti Doi" y
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Moral values � Integrity � Fair
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CSR on the market - example topics
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Opening questions about CSR on the
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Commission is striving to develop a
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In small and medium-sized companies
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and all processes within the compan
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In your role as auctioneer, you can
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Facts & figures about CSR 2.1. CSR
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it be in economic, social or enviro
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International conference „ 4th Co
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state that they would recommend a b
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Facts & figures about CSR 2.7. Insi
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participating entrepreneurs and man
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Facts & figures about CSR 2.8. Insi
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GKI Zrt. Economic Research Surveys
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isolated activities, for example on
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The total number of SME inquired re
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Facts & figures about CSR 2.10. Ins
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CSR interfaces within the company 3
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8. Corporate culture is conscious a
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savings potentials. But these oppor
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From the point of view of CSR, the
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3. Reality (30 minutes) In a new co
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strategy can represent a suitable s
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Tip for employees: diet A conscious
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associated directly with CSR can be
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majority of the international commu
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OECD information about Hungary http
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esponsibilities of the countries sh
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Strategic tools for CSR 4.2. Intern
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and methods of sustainability analy
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Strategic tools for CSR 4.4. Ethica
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Or in the UK: The Co-operative Bank
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An online platform of the German fe
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Austria: The Austrian label for the
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The environmental label Green Touri
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Database Label Online Die Verbrauch
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plantations. The additional charge
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Strategic tools for CSR 4.7. Models
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net worth are particularly useful f
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Strategic tools for CSR 4.8. Mentor
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Experience report from "Jelena" "I
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Strategic tools for CSR 4.9. "Carbo
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The Carbon Label (UK) http://www.ca
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foundation equity, but exclusively
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Fields of action of CSR 5.1. CSR at
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Fields of action of CSR 5.2. Corpor
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Ask the participants to develop pro
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The following are mainly at the cen
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Fields of action of CSR 5.4. CSR in
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Communities can promote corporate C
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Fields of action of CSR 5.6. CSR an
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Fields of action for CSR 5.7. CSR i
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advances, innovation, research and
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Fields of action of CSR 5.9. CSR an
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Fields of action of CSR 5.10. Ethic
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5. Should independent institutions
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concerns of the stakeholders into d
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sections of the public to define ta
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Communication of CSR 6.3. The delic
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At the end of the partner exercise,
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Especially for smaller enterprises
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Communication of CSR 6.5. In-house
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Első Magyar Vállalati Felelőssé
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framework provides the application
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Communication of CSR 6.7. Practical
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expansion of own web platforms and
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Communication of CSR 6.9. CSR-relev
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Example 1) "Hello, now it is time f
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4. Tour of the company (what does C
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Best practice examples of CSR 7.1.
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Eelco Hoedemaker Head of Innovation
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What is Corporate Social Responsibility? - InnoTrain CSR

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