What is Corporate Social Responsibility? - InnoTrain CSR

asis for every action. One of the goals is to retrieve ecologically and socially
compatible products "from the niche" and to offer them to the broad public at a
marketable price. This is what the company deems its chance to generate noteworthy
effects in favour of humans, the environment and the climate and to make a
contribution to ensure that future generations will find an "environment that is worth
living in and worth loving".
At memo AG, success is not (only) an expression of sales and profit figures, but
mainly of the fact that the topic sustainability finds a major platform in all aspects and
that more and more people are turning to ecologically and socially compatible
alternatives.
Prices and awards: Aside from numerous awards and distinctions, memo AG was
awarded the "German sustainability price" in 2009 under the patronage of Federal
chancellor Angela Merkel.
How do stakeholders benefit from the company's CSR activities?
A honest, transparent and open communication as well as intensive and personal
dialogue with all stakeholders of the company - employees, customers, suppliers, cooperation
partners - has been an important tool for memo AG since it was founded.
By responding to requests, suggestions and also criticism of the stakeholders, the
company mainly benefits within the scope of the design and development of its
product range.
But stakeholders too benefit from memo AG's know-how and reliability. Customers
can rest assured that the memo product available on the market is the best from an
ecological and social point of view. In addition, the company is considered a pioneer
in terms of sustainable commercial activities and actions. It has been contributing its
know-how for years to a vast network of companies, non-governmental organisations
(NGOs) and other institutions.
Exercise 7.9. (approximately 30 minutes)
Ask your participants to form 4 - 5 small teams and to furnish the most "sustainable
office room" of a company. Provide the teams with flipchart papers. During the next
20 minutes of group work, the teams are asked to draft a presentation of their
exemplary work room using sketches and bullet points. In addition, the teams will
compile a "shopping list" for the mail order company memo AG.
At the end of the team work, collect the flipchart papers and post them around the
lecture room. The groups are then asked to take turns and present their office room
and their shopping list. At the end of the presentation, the results can be evaluated in
the plenum and the "most sustainable office room" identified. Alternatively, use an
The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the
views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010
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InnoTrain CSR
www.csr-training.eu