What is Corporate Social Responsibility? - InnoTrain CSR

Exercise 6.4. (approximately 90 minutes)
Select a company from the CSR movies of this compendium and ask your
participants to prepare 5 - 7 individual headnotes as mission statement for CSR
within 30 minutes.
Then ask your participants to from teams of 3 persons each. During the next 60
minutes, the teams are asked to discuss their headnotes in the team and to work out
a joint mission statement that again contains 5 - 7 headnotes. The new concept of
every team must contain headnotes from every previous individual work of its team
members. They should be linguistically re-formulated (in a different form) within the
team and assembled to a coherent text.
At the end of the exercise, every team is asked to present their jointly compiled CSR
mission statement. Discuss the strengths and weaknesses of the different concepts
in the group.
Additional information and resources
Ratgeber Leitbildentwicklung
Berufsgenossenschaft für Gesundheitsdienst und Wohlfahrtspflege (Hamburg 2005)
http://www.bgw-online.de
The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the
views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010
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InnoTrain CSR
www.csr-training.eu