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What is Corporate Social Responsibility? - InnoTrain CSR

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Facts & figures about <strong>CSR</strong><br />

2.1. <strong>CSR</strong> in small and medium-sized enterpr<strong>is</strong>es (SMEs)<br />

In short<br />

A very large number of small and medium-sized enterpr<strong>is</strong>es (SMEs) behave<br />

responsibly towards their environment and surrounding stakeholders.<br />

Nevertheless, they often deem social commitment to be so self-evident that<br />

they do not even bother to use "modern terms" such as <strong>Corporate</strong> <strong>Social</strong><br />

<strong>Responsibility</strong> (<strong>CSR</strong>) or <strong>Corporate</strong> Citizenship to describe them. For an<br />

extended period of time, <strong>CSR</strong> was initially a strategic topic used by large<br />

companies. However, SMEs are increasingly starting to recognize the strategic<br />

success factors of <strong>CSR</strong>. There are some 23 million SMEs in the European<br />

Union, providing around 75 million jobs and accounting for 99% of all<br />

enterpr<strong>is</strong>es. Thus, SMEs represent the foundation for the further development<br />

of responsible corporate management.<br />

Learning targets<br />

� Be able to d<strong>is</strong>cuss the specific character of <strong>CSR</strong> in small and medium-sized<br />

enterpr<strong>is</strong>es<br />

<strong>CSR</strong> learning contents<br />

After the concepts of <strong>Corporate</strong> <strong>Social</strong> <strong>Responsibility</strong> (<strong>CSR</strong>) and <strong>Corporate</strong><br />

Citizenship were initially adopted by large companies, small and medium-sized<br />

enterpr<strong>is</strong>es (SMEs) are slowly d<strong>is</strong>covering them for their own benefit. However,<br />

before re-igniting the debate about sustainability in connection with the buzzword<br />

<strong>CSR</strong>, social responsibility was already strongly rooted in medium-sized companies.<br />

Many small and medium-sized enterpr<strong>is</strong>es are acting socially and ecologically<br />

responsibly, usually based on tradition and ethical attitude. Nevertheless, many of<br />

these operations do not realize that they are already acting within a <strong>CSR</strong> concept.<br />

Not only the huge number of around 23 million SMEs in the European Union, but also<br />

the broad range of individual <strong>CSR</strong> engagements of companies and varying <strong>CSR</strong><br />

cultures in different countries, make comparable data extraordinarily difficult. Micro-,<br />

small and medium-sized enterpr<strong>is</strong>es are collectively referred to as SMEs. Within the<br />

EU, the following size classes are used for SMEs:<br />

� Micro enterpr<strong>is</strong>es: less than 10 persons employed<br />

� Small enterpr<strong>is</strong>es: 10 – 49 persons employed<br />

The project "<strong>InnoTrain</strong> <strong>CSR</strong>" <strong>is</strong> organized by GILDE GmbH and has been funded with support from the European Comm<strong>is</strong>sion. Th<strong>is</strong> publication reflects the<br />

views only of the author, and the Comm<strong>is</strong>sion cannot be held responsible for any use which may be made of the information contained therein. 12/2010<br />

,<br />

<strong>InnoTrain</strong> <strong>CSR</strong><br />

www.csr-training.eu

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