What is Corporate Social Responsibility? - InnoTrain CSR
What is Corporate Social Responsibility? - InnoTrain CSR
What is Corporate Social Responsibility? - InnoTrain CSR
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Facts & figures about <strong>CSR</strong><br />
2.1. <strong>CSR</strong> in small and medium-sized enterpr<strong>is</strong>es (SMEs)<br />
In short<br />
A very large number of small and medium-sized enterpr<strong>is</strong>es (SMEs) behave<br />
responsibly towards their environment and surrounding stakeholders.<br />
Nevertheless, they often deem social commitment to be so self-evident that<br />
they do not even bother to use "modern terms" such as <strong>Corporate</strong> <strong>Social</strong><br />
<strong>Responsibility</strong> (<strong>CSR</strong>) or <strong>Corporate</strong> Citizenship to describe them. For an<br />
extended period of time, <strong>CSR</strong> was initially a strategic topic used by large<br />
companies. However, SMEs are increasingly starting to recognize the strategic<br />
success factors of <strong>CSR</strong>. There are some 23 million SMEs in the European<br />
Union, providing around 75 million jobs and accounting for 99% of all<br />
enterpr<strong>is</strong>es. Thus, SMEs represent the foundation for the further development<br />
of responsible corporate management.<br />
Learning targets<br />
� Be able to d<strong>is</strong>cuss the specific character of <strong>CSR</strong> in small and medium-sized<br />
enterpr<strong>is</strong>es<br />
<strong>CSR</strong> learning contents<br />
After the concepts of <strong>Corporate</strong> <strong>Social</strong> <strong>Responsibility</strong> (<strong>CSR</strong>) and <strong>Corporate</strong><br />
Citizenship were initially adopted by large companies, small and medium-sized<br />
enterpr<strong>is</strong>es (SMEs) are slowly d<strong>is</strong>covering them for their own benefit. However,<br />
before re-igniting the debate about sustainability in connection with the buzzword<br />
<strong>CSR</strong>, social responsibility was already strongly rooted in medium-sized companies.<br />
Many small and medium-sized enterpr<strong>is</strong>es are acting socially and ecologically<br />
responsibly, usually based on tradition and ethical attitude. Nevertheless, many of<br />
these operations do not realize that they are already acting within a <strong>CSR</strong> concept.<br />
Not only the huge number of around 23 million SMEs in the European Union, but also<br />
the broad range of individual <strong>CSR</strong> engagements of companies and varying <strong>CSR</strong><br />
cultures in different countries, make comparable data extraordinarily difficult. Micro-,<br />
small and medium-sized enterpr<strong>is</strong>es are collectively referred to as SMEs. Within the<br />
EU, the following size classes are used for SMEs:<br />
� Micro enterpr<strong>is</strong>es: less than 10 persons employed<br />
� Small enterpr<strong>is</strong>es: 10 – 49 persons employed<br />
The project "<strong>InnoTrain</strong> <strong>CSR</strong>" <strong>is</strong> organized by GILDE GmbH and has been funded with support from the European Comm<strong>is</strong>sion. Th<strong>is</strong> publication reflects the<br />
views only of the author, and the Comm<strong>is</strong>sion cannot be held responsible for any use which may be made of the information contained therein. 12/2010<br />
,<br />
<strong>InnoTrain</strong> <strong>CSR</strong><br />
www.csr-training.eu