What is Corporate Social Responsibility? - InnoTrain CSR

Handout (1.10. CSR auction)
Ranking /
talents
Components for CSR market leadership in the energy sector
First-class customer focus and our customised energy packages (including for the
socially disadvantaged) contribute to the positive image that we are consistently
offering the best and most innovative solutions for the public welfare.
Our management exemplifies leadership ethics and management responsibility. Our
CSR strategy is integrated into all corporate areas such as Research & Development,
Corporate Communication and Controlling.
Alarming bottle necks in the energy supply are expected in 2012. Our stable supply
helps us gain 10 percent of the customer base from our two main competitors.
Our integrated business and CSR report reflects (up to 2015 and possibly beyond) an
impressive track record of permanent goal achievement of sustainable corporate
development. The report is also based on our exemplary stakeholder dialogue.
With respect to the topics climate change, energy efficiency and renewable energies,
we are considered competence partner number one in the industry and in politics. At
the same time, we possess the best risk management in our sector.
The most renowned financial analysts are rating our sustainability performance with
AAA. We are quickly gaining a new major investor.
With an award-winning PR campaign we demonstrably succeed in reducing the
energy consumption by 10 percent for 50 percent of our customers. Our customer
number increases by 15 percent thanks to the public attention.
Our CSR is tying skilled workers to our company. We will continue to attract the
essential skilled workers and managers in the future. Corporate volunteering is
important to us.
The European Commission is hiring us for a project in which we are transferring our
CSR know-how to small and medium-sized companies from the energy sector. The
project is globally unique and significantly supports our lobbying activities, especially
in the EU.
Our work force is growing contrary to the trend in the industry and we are tying
incentive payments to social and ecological factors in addition to economic ones.
The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the
views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010
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InnoTrain CSR
www.csr-training.eu