What is Corporate Social Responsibility? - InnoTrain CSR

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Some companies combine Corporate Volunteering with their specific know-how. For example, they supplement the lessons taught in schools with economic topics from their industry or offer mentoring programmes. In the service provider industry, a number of renowned companies are ready to provide free ("pro bono") consulting services for social concerns. In these cases, employees not only use their performance to generate a profit, but also to make a social contribution. This kind of strategic approach actively involves the individual employees in the CSR of a company and at the same time recognises his/her performance as a "genuine" professional achievement. This can be associated with increased motivation and loyalty of the employees and sensitise them for further reaching CSR topics within the company. In turn, the companies can use their "pro bono" projects for their own reputation as an attractive and responsible employer and "Corporate Citizen". The "open house day" during which the staff of a company collaborates in projects in the regional environment is one "entry option" for Corporate Volunteering. This team and organisational development tool is usually limited to activities which can be performed by all employees without the need for training. For example, simple manual activities can be used to renovate social establishments. Meanwhile, "social internships" have established themselves for the personality development of executives in some larger companies. They cooperate with organisations such as "SeitenWechsel - learning in other living environments", where managers are working for example with drug and other addicts, care for special needs people, psychiatric patients or in the hospice for one work week. This is designed to help managers improve their social skills and ability to resolve conflicts and to integrate these experiences into the daily corporate routine. For the secondment, a company dispenses employees from their service for several months with full pay to allow them to work in non-profit organisations. The provided employee is expected to use management know-how for projects which would not have been realisable by the non-profit institution without this personal support. When looking for ideas about Corporate Volunteering measures, it may make sense for companies to rely on experience and contacts of mediator organisations from the CSR environment. Volunteer offices or community centres, specialised local and nation-wide networks as well as foundations and corporate consulting firms can be valuable partners for providing advice, mediating contacts and executing the Corporate Volunteering. Exercise 5.2. (approximately 60 minutes) Ask your participants to form a community centre for any district of your city in groups of 3 - 5 people. The idea of community centres is to invite the city's housing society which is in charge of managing the majority of apartments in your districts to conduct a "Day of Caring". The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010 , InnoTrain CSR www.csr-training.eu
Ask the participants to develop proposals for a "Day of Caring" of the housing society within 30 - 45 minutes. Within the scope of the sustainability of the planned cooperation between the community centre and the housing society, the teams should present a draft of ideas for the next three years. In addition, the teams should select a name for their community centre. After the design phase, the community centres will be presented in front of a body of the housing society. Ask one member of every team to "switch roles", allowing you to set up the body of the housing society: For this purpose, the positions of the CEO, the media spokesperson, human resources manager, controller (etc.) are available. Each of the community centres will be given 10 minutes to convince the body of the housing society of the idea of a "Day of Caring". Additional information and resources Mediator organisation "UPJ – Unternehmen: Partner der Jugend" (UPJ) e.V. http://www.upj-online.de SeitenWechsel® – Learning in other living environments http://www.seitenwechsel.de Further information related to corporate volunteering in Portuguese http://www.voluntariado.pt http://pascal.iseg.utl.pt/~socius/publicacoes/wp/RSEeABCVoluntariadoEmpresarialS OCIUS.pdf http://www.gentecomideias.com.pt/comunidade/Pages/voluntariadoempresarial.aspx http://www.montepio.pt/ePortal/v10/PT/jsp/montepio/ResponsabilidadeSocial/Volunta riado.jsp The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010 , InnoTrain CSR www.csr-training.eu
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What is Corporate Social Responsibi
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Additional information and resource
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Corporate Social Responsibility (CS
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Gerd Mutz: CSR und CC - Gesellschaf
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Danone is producing "Schokti Doi" y
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Moral values � Integrity � Fair
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CSR on the market - example topics
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Opening questions about CSR on the
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Commission is striving to develop a
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In small and medium-sized companies
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and all processes within the compan
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In your role as auctioneer, you can
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Facts & figures about CSR 2.1. CSR
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it be in economic, social or enviro
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International conference „ 4th Co
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state that they would recommend a b
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Facts & figures about CSR 2.7. Insi
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participating entrepreneurs and man
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Facts & figures about CSR 2.8. Insi
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GKI Zrt. Economic Research Surveys
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isolated activities, for example on
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The total number of SME inquired re
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Facts & figures about CSR 2.10. Ins
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CSR interfaces within the company 3
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8. Corporate culture is conscious a
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savings potentials. But these oppor
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From the point of view of CSR, the
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3. Reality (30 minutes) In a new co
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strategy can represent a suitable s
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Page 111 and 112: Austria: The Austrian label for the
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Page 123 and 124: Strategic tools for CSR 4.8. Mentor
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Page 127 and 128: Strategic tools for CSR 4.9. "Carbo
Page 129 and 130: The Carbon Label (UK) http://www.ca
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Page 133 and 134: Fields of action of CSR 5.1. CSR at
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Page 149 and 150: Fields of action for CSR 5.7. CSR i
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Page 157 and 158: Fields of action of CSR 5.10. Ethic
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4. Tour of the company (what does C
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Best practice examples of CSR 7.1.
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Eelco Hoedemaker Head of Innovation
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Ask your participants to formulate
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Transcript for the narrators in the
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Susanna Kroll Manager of the lobby
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How can CSR be optimised at the loc
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facilities and to develop a corpora
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Luís Costa „Ecovalor“-Program
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Group work to enhance the expertise
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Pritchard Englefield is a law firm
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David Glass Partner at Pritchard En
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originated from improvements sugges
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- Higher productivity, obtained thr
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Engagement for disadvantaged youth:
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Additional information and resource
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harmful greenhouse gases tops the l
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additional flipchart paper to integ
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production at a high technical leve
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For what reasons is the company pur
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sustainability, the company hopes t
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vocational training. Moreover, WBM
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Exercise 7.12. (approximately 60 mi
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ecological environment, the topic r
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The fundamental stock-taking and as
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Simple steps to build your CSR stra
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plenum. In the discussion, consider
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questions. In doing so, the answers
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participants at the table are suppo
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B) Which additional values can be p
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http://ec.europa.eu/enterprise/poli
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The "Responsible partner" network i
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Subsidy award "Sustainable medium-s
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system. As a result of the company'
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What should CSR consultation pay sp
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