What is Corporate Social Responsibility? - InnoTrain CSR

Consequently, the implementation of CSR in all corporate processes does not
differentiate between the size of the company and the industry. However, especially
small and medium-sized enterprises have a high potential to achieve competitive
advantages through CSR: the connections with their employees and their location
are generally closer and more personal than in large enterprises. In addition, the
transparency across the entire value chain is easier to manage in SMEs. But
personal motivation for CSR measures outweighs corporate motifs especially in
SMEs.
Exercise 1.6. (approximately 15 minutes)
Ask your participants to discuss the following aspects with a partner for about 15
minutes based on a company of their choice and to discuss them in the plenum:
A) 3 long-term CSR measures in the company's core business. Which
departments are the CSR measures assigned to?
B) 3 long-term CSR measures in the company's environment. Which departments
are integrated into these measures?
Additional information and resources
"markets 3/2010: Zum Wohle der Gesellschaft" (Berlin 2010)
Germany Trade and Invest – Ges. für Außenwirtschaft und Standortmarketing mbH
http://www.gtai.com/web_en/homepage
Heike Leitschuh: "CSR ist gut, Nachhaltig Wirtschaften ist besser" (Heidelberg 2008)
http://www.fairwirtschaften.de
UNDP: Strategic recommendations to the Hungarian Government
http://www.acceleratingcsr.eu/uploads/docs/200809/strategy/Hungarian%20CSR%20
strategic%20proposal%20to%20Gov_SUMMARY_brochure.pdf
CSR Background information of Abovegroup (in English)
http://www.abovestudios.com/csrmapping/files/Background%20of%20CSR.pdf
The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the
views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010
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InnoTrain CSR
www.csr-training.eu