What is Corporate Social Responsibility? - InnoTrain CSR
What is Corporate Social Responsibility? - InnoTrain CSR
What is Corporate Social Responsibility? - InnoTrain CSR
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sustainability, the company hopes to make a contribution to help the society in which<br />
the company <strong>is</strong> active become and remain sustainable.<br />
<strong>CSR</strong> engagement <strong>is</strong> also beneficial for Siemens itself, because the company relies<br />
on public acceptance and benefits from an increasing demand for trendsetting<br />
solutions. Aside from educational projects and social engagement, the dialogue with<br />
society and the promotion of the arts and culture play a pioneering role for<br />
innovations. In doing so, the stakeholder dialogue helps the company understand the<br />
needs and requirements of its environment and constructively approach new<br />
developments.<br />
In recognition of th<strong>is</strong> social engagement, Siemens has received a number of<br />
significant awards from governmental and private organ<strong>is</strong>ations in Hungary. Broad<br />
social circles benefit from the company's social engagement. It strengthens the<br />
company's image not only as a reliable technology partner, but also as a "<strong>Corporate</strong><br />
Citizen" and attractive employer.<br />
How do stakeholders benefit from the company's <strong>CSR</strong> activities?<br />
The promotion of the educational and university system promotes the relationships<br />
between the industry and science and makes it possible to improve the educational<br />
standard especially in technical fields and to d<strong>is</strong>burse the latest technological knowhow.<br />
In addition, the Siemens' educational activities increase the reputation and<br />
attractiveness of technical professions and natural sciences in general. Th<strong>is</strong> fact can<br />
contribute to an environment-related formation and education of future generations.<br />
The company uses charitable activities to help address problems of d<strong>is</strong>advantaged<br />
groups and fellow citizens in need and to reduce hardships and to strengthen social<br />
solidarity.<br />
By promoting culture, Siemens makes it possible for the broader public to gain<br />
access to the arts and supports art<strong>is</strong>ts and persons engaged in the cultural sector to<br />
a high degree. Siemens also combines the co-operation between the company and<br />
cultural institutions by organ<strong>is</strong>ing theatre nights, guided museum tours or concert<br />
v<strong>is</strong>its for its employees.<br />
Exerc<strong>is</strong>e 7.11. (approximately 30 minutes)<br />
D<strong>is</strong>cuss with your participants the advantages and d<strong>is</strong>advantages of Siemens' <strong>CSR</strong><br />
programmes with an international focus. For th<strong>is</strong> purpose, contrast the company's<br />
umbrella strategy with <strong>CSR</strong> programmes with a purely national focus. In doing so,<br />
take into account the company's point of view as well as the different perspectives of<br />
the civil society. Use the subsequent brainstorming to allocate corresponding<br />
stakeholders of the company to the engagement programmes A) "Generation21", B)<br />
The project "<strong>InnoTrain</strong> <strong>CSR</strong>" <strong>is</strong> organized by GILDE GmbH and has been funded with support from the European Comm<strong>is</strong>sion. Th<strong>is</strong> publication reflects the<br />
views only of the author, and the Comm<strong>is</strong>sion cannot be held responsible for any use which may be made of the information contained therein. 12/2010<br />
,<br />
<strong>InnoTrain</strong> <strong>CSR</strong><br />
www.csr-training.eu
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