What is Corporate Social Responsibility? - InnoTrain CSR

Simple steps to build your CSR strategy
8.1. Personal motivation for CSR and sustainable development
In short
The majority of people are not only taking responsibility at work because they
would otherwise loose their job. Normally, responsibility is also important to
employees and managers for various personal reasons. Some people's
motivation may be based on unselfish motifs such as idealism or altruism or
on the notion that "it is simply the right thing to do". But individual advantages
are equally suitable at motivating people to deal with Corporate Social
Responsibility (CSR) and sustainable development.
In companies it is particularly the managers and employees in charge of
coordinating CSR who are instrumental in constantly advancing the topic of
sustainable corporate development. Just like with any other professional
goals, setbacks, interpersonal problems and "lean times" may also emerge in
connection with CSR. Therefore, knowing the personal motivation in terms of
CSR helps the individual successfully mastering in particular difficult
situations.
Learning targets
� Identify your own motivation for CSR and sustainable development
CSR learning contents
"Everything great in our world only happens because someone is doing more than
they are required to do."
Hermann Gmeiner (1919-86), social pedagogist and founder of the SOS children's
villages
For the successful implementation of CSR strategies and projects in a company it is
helpful if all the parties involved clearly understand their own motivation and
individual goals before taking up their activities. Determining the personal motivation
for CSR and sustainable development not only increases the chances of success and
persuasive power with one's own tasks and in the collaboration within the team. It
can also be helpful to regularly review the original personal goals throughout the
course of a project. Just as a company is not acting in isolation from its social and
The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the
views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010
,
InnoTrain CSR
www.csr-training.eu