What is Corporate Social Responsibility? - InnoTrain CSR

In small and medium-sized companies, the managers themselves are often
considering CSR part of their responsibilities as the "boss". So far, relatively few
have appointed CSR managers for these duties. Correspondingly, when dealing with
the topic of CSR, recent graduates often focus on the service level, such as agencies
for advertising or strategic communication as well as corporate consulting firms which
are in part specialising in CSR and smaller special institutes and research
institutions. As well, the freelance activity as CSR consultant and service provider is
gaining increasing popularity as professional perspective, but it should be backed by
adequate demand on the market, good contacts and corresponding experience.
Even though only few job offers for CSR are available, skills in this field are
increasingly in demand including from social, charitable, cultural and political
institutions. Because CSR comprises new financing opportunities as well as the
interaction and cooperation between non-profit organisations and companies, for
example in cases where the public resources are no longer sufficient.
Several target groups can be identified for the professional implementation of skills
and experiences in the field of CSR. Continuing education offers are usually geared
toward:
� managers in large corporations and in small and medium-sized companies
� managers of non-profit organisations
� people responsible for sustainability, environmental protection, human
resources management, communication and management systems within a
company
� executive employees of social, charitable, cultural and communal
establishments as well as (for example development policy-related) authorities
� representatives of social partners, local authorities, NGOs, associations and
initiatives with a connection to social responsibility
� employees of welfare associations, environmental associations, human rights
organisations, animal protection associations etc. with interfaces and contact
points to the target group "company"
� service providers such as corporate consulting firms, advertising and PR
agencies
Additional information and resources
KÖVET Association for Sustainable Economies (Hungary)
http://www.kovet.hu/view/main/13.html
Első Magyar Vállalati Felelősségvállalás Egyesület/EMVFE
(Hungarian CSR organization)
http://www.hungariancsr.org/csr-oktatas-kepzes/
The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the
views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010
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InnoTrain CSR
www.csr-training.eu