What is Corporate Social Responsibility? - InnoTrain CSR

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What is Corporate Social Responsibility? 1.2. Definitions and concept classifications in the field of CSR In short In the corporate practice as well as in scientific and sociopolitical discourses, voluntary corporate responsibility and commitment are addressed under different terms. The most commonly used terms are Corporate Social Responsibility (CSR), Corporate Responsibility (CR) and Corporate Citizenship (CC). Learning targets � Develop a comprehensive understanding of differently used terms relating to the voluntary corporate responsibility and commitment CSR learning contents Corporate social responsibility is increasingly distributed and further developed throughout the world under various concepts and names such as especially Corporate Social Responsibility (CSR), Corporate Citizenship (CC) and Corporate Responsibility (CR). Because no globally uniform definition of corporate social responsibility exists, the concepts relating to the topic are historically and culturally influenced both in the corporate practice as well as in the scientific and political environment and vary depending on the respective regional or national understanding, legal framework conditions and corporate focus. The idea of corporate social responsibility and civil commitment is mainly based on liberal market economies with relatively few welfare state institutions. In contrast, state-run, collective bargaining or corporate structures result in a different understanding of corporate responsibility and civil commitment in social market economies or welfare states such as they are predominant in Europe. The following definitions of CSR, CR and CC have been collected from the glossary relating to corporate responsibility issued by the CSR forum of the German Federal Government and illustrate the differences and overlaps in the conceptual classifications: The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010 , InnoTrain CSR www.csr-training.eu
Corporate Social Responsibility (CSR) Corporate Social Responsibility (CSR) refers to companies and other organisations and institutions who voluntarily accept social responsibility - beyond their statutory duties. The European Union defines CSR as a system "designed to help companies integrate social and environmental concerns into their corporate activities and into their interaction with stakeholders on a voluntary basis". CSR does not replace political actions and legislation. However, CSR offers the opportunity to pursue further social goals and to set standards. Corporate Responsibility (CR) Corporate Responsibility (CR) describes the sense of responsibility of a company any time its business activities affect society, the employees, the environment and the economic surroundings. In the process, corporate responsibility stands for a corporate philosophy in which the focus is on transparency, ethical conduct and respect of the stakeholders. The term comprises the topics Corporate Social Responsibility (CSR), Corporate Governance and Corporate Citizenship. The terms CR and CSR are often used synonymously; yet the concept of CR is significantly broader than the one of CSR. The concept of CSR has a greater focus on ecological and social challenges for companies, thus only considering two of the three dimensions of sustainability. While CSR only conceives the profit of a company as framework condition for responsible corporate actions, the concept of CR explicitly integrates the economical dimension of sustainability. The open dialog with relevant stakeholders is one of the cornerstones of CR. This includes for example customers, employees, investors, suppliers, the state and non-governmental organisations. Corporate social commitment (Corporate Citizenship / CC) Corporate social commitment refers to voluntary non-profit investments into the community made by a company. For this purpose, the company provides for example money, products or the know-how and manpower of its employees. Commitment can be realised with a variety of tools, such as donations and sponsoring, corporate volunteering and public private partnership. In order to be credible, the commitment should be integrated into the sustainability strategy of companies and have a close connection to the main line of business or core know-how. Social commitment is capable of generating advantages both for society and for the company, resulting in a so-called win-win situation. Conclusion No universally valid conclusions can be drawn with respect to the conceptual classifications in the discussion about voluntary corporate responsibility and commitment. In fact, the basic concepts and management approaches relating to this topic are expanding when looked at more closely. Terms such as sustainable management, value-based management and responsible corporate management The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010 , InnoTrain CSR www.csr-training.eu
Page 1 and 2: What is Corporate Social Responsibi
Page 3: Additional information and resource
Page 7 and 8: Gerd Mutz: CSR und CC - Gesellschaf
Page 11 and 12: Danone is producing "Schokti Doi" y
Page 15 and 16: Moral values � Integrity � Fair
Page 19 and 20: CSR on the market - example topics
Page 21 and 22: Opening questions about CSR on the
Page 27 and 28: Commission is striving to develop a
Page 29 and 30: In small and medium-sized companies
Page 31 and 32: and all processes within the compan
Page 35 and 36: In your role as auctioneer, you can
Page 37 and 38: Facts & figures about CSR 2.1. CSR
Page 39 and 40: it be in economic, social or enviro
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Page 47 and 48: state that they would recommend a b
Page 53 and 54: Facts & figures about CSR 2.7. Insi
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participating entrepreneurs and man
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Facts & figures about CSR 2.8. Insi
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GKI Zrt. Economic Research Surveys
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isolated activities, for example on
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The total number of SME inquired re
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Facts & figures about CSR 2.10. Ins
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CSR interfaces within the company 3
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8. Corporate culture is conscious a
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savings potentials. But these oppor
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From the point of view of CSR, the
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3. Reality (30 minutes) In a new co
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strategy can represent a suitable s
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Tip for employees: diet A conscious
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associated directly with CSR can be
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majority of the international commu
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OECD information about Hungary http
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esponsibilities of the countries sh
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Strategic tools for CSR 4.2. Intern
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Additional information and resource
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and methods of sustainability analy
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Strategic tools for CSR 4.4. Ethica
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Or in the UK: The Co-operative Bank
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An online platform of the German fe
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Austria: The Austrian label for the
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The environmental label Green Touri
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Database Label Online Die Verbrauch
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plantations. The additional charge
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Strategic tools for CSR 4.7. Models
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net worth are particularly useful f
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Strategic tools for CSR 4.8. Mentor
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Experience report from "Jelena" "I
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Strategic tools for CSR 4.9. "Carbo
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The Carbon Label (UK) http://www.ca
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foundation equity, but exclusively
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Fields of action of CSR 5.1. CSR at
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Fields of action of CSR 5.2. Corpor
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Ask the participants to develop pro
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The following are mainly at the cen
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Fields of action of CSR 5.4. CSR in
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Communities can promote corporate C
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Fields of action of CSR 5.6. CSR an
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Fields of action for CSR 5.7. CSR i
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advances, innovation, research and
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Fields of action of CSR 5.9. CSR an
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Fields of action of CSR 5.10. Ethic
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5. Should independent institutions
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concerns of the stakeholders into d
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sections of the public to define ta
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Communication of CSR 6.3. The delic
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At the end of the partner exercise,
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Especially for smaller enterprises
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Communication of CSR 6.5. In-house
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Első Magyar Vállalati Felelőssé
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framework provides the application
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Communication of CSR 6.7. Practical
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expansion of own web platforms and
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Communication of CSR 6.9. CSR-relev
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Example 1) "Hello, now it is time f
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4. Tour of the company (what does C
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Best practice examples of CSR 7.1.
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Eelco Hoedemaker Head of Innovation
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Ask your participants to formulate
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Transcript for the narrators in the
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Susanna Kroll Manager of the lobby
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How can CSR be optimised at the loc
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facilities and to develop a corpora
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Luís Costa „Ecovalor“-Program
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Group work to enhance the expertise
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Pritchard Englefield is a law firm
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David Glass Partner at Pritchard En
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originated from improvements sugges
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- Higher productivity, obtained thr
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Engagement for disadvantaged youth:
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harmful greenhouse gases tops the l
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additional flipchart paper to integ
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production at a high technical leve
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For what reasons is the company pur
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sustainability, the company hopes t
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vocational training. Moreover, WBM
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Exercise 7.12. (approximately 60 mi
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ecological environment, the topic r
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The fundamental stock-taking and as
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Simple steps to build your CSR stra
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plenum. In the discussion, consider
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questions. In doing so, the answers
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participants at the table are suppo
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B) Which additional values can be p
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http://ec.europa.eu/enterprise/poli
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The "Responsible partner" network i
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Subsidy award "Sustainable medium-s
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system. As a result of the company'
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What should CSR consultation pay sp
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