What is Corporate Social Responsibility? - InnoTrain CSR

In your role as auctioneer, you can use surprising motivational "sales elements" and
argumentations to drive up the bids for the CSR components. As well, you can
achieve an additional knowledge transfer via CSR in a truly entertaining manner.
The CSR auction ends after you have "advertised" and auctioned off or kept all 10
components "in the inventory".
Based on experience, you should reserve about 30 - 45 minutes for the auction part.
Part C) Evaluation of the CSR auction (approx. 10- 15 minutes)
Use your calculation table to obtain information about the number of used talents per
corporate team. Inform the teams about the results and initiate a discussion in which
you also ask the individual teams to evaluate their own CSR strategy.
As a result of the auction process (competition for CSR within the industry, influence
of the rational decisions or influence by your additional "sales arguments", emotional
factors within the team, etc.), it is expected that the outcome of the CSR strategy
differs from some of the original plans made during the board meeting.
During the evaluation phase of the CSR auction, the teams have the opportunity to
talk about their original intentions and the results achieved with their CSR strategy.
Although it is not necessary that a winning team emerges from the CSR auction at
the end of this opening exercise, the evaluation benchmark should nevertheless be
set high: It makes a difference whether a company is using all 100 talents for CSR, or
whether they hesitate to make the respective investments and only exploit their
capacities with 50 or 70 talents.
For this final part of the CSR auction you should again reserve 10 - 15 minutes.
Additional information and resources
Wolfgang Keck, Karl Resel: „1. CSR-Praxistag“ (Vienna 2005) in cooperation with
FO.FO.S – Forum for the promotion of independence and respACT austria
http://www.fofos.at
The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the
views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010
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InnoTrain CSR
www.csr-training.eu