What is Corporate Social Responsibility? - InnoTrain CSR

Fields of action of CSR
5.3. CSR as market parameter
In short
Companies identify and satisfy needs and requirements of their consumers
and clients on the markets in a financially profitable manner. According to the
logic of the markets, the growing demand of market participants for social,
ecological or health-related criteria of products and services represents the
economic drive for Corporate Social Responsibility (CSR) in connection with
market-orientated corporate management.
Learning targets
� Get to know requirements for CSR from different market participants and fields
of application on the market
CSR learning contents
"Every entrepreneur has a supervisor - namely the market." This quote from a wellknown
source emphasises the drive markets represent for the existence and
development of a company and its products and services. The increasing emergence
of Corporate Social Responsibility (CSR) on the level of individual companies is also
accompanied by new flows in the political understanding of markets. For example,
the term eco-social market economy stands for an objective that integrates sustainble
economic action and the protection of the environment into the social market
economy. The term "Green New Deal" also describes a market. It stands for the
ecological reorganisation of industrialised societies. At the core, the concept
comprises the idea of creating more work spaces in "green" industries, thus
stimulating the economy while at the same time slowing climate change.
The discussion of CSR in connection with the merchandise market, labour market
and equity market also includes any other participants on the market (stakeholders)
in addition to the companies. According to the logic of the free market, the topicrelated
spectrum concerning CSR in the economy increases to the same extent as
participants on the market are demanding sustainable products and services along
with responsible corporate management. According to the mentioned quote, the
attitudes toward sustainability and the actions in the form of contract executions
(especially decisions concerning purchases) on the part of consumers and business
customers are the "CSR supervisors" of every company.
The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the
views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010
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