What is Corporate Social Responsibility? - InnoTrain CSR

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Social Europe Journal: The Ethics of Capitalism, Volume 4, Issue 3, Summer 2009 http://www.social-europe.eu Constance Institute for Value Management (Prof. Dr. Josef Wieland) English Version: http://www.htwg-konstanz.de/English.20.0.html German Version: http://www.htwg-konstanz.de Wolfgang Keck, Martina Schubert (editors): Training manual Corporate Social Responsibility, Vienna 2007. http://www.fofos.at Hungarian Business Leader Forum Working Group on Business Ethics http://www.hblf.org/hungarian/business-ethics-and-transparency-tg.html Hungarian news on corporate ethics http://www.uzletietika.hu/index.php More information on corporate ethics in Portugal: http://ec.europa.eu/youreurope/business/doing-business-responsibly/takingsustainability-further/portugal/index_en.htm Portuguese experts on corporate ethics: http://www.forumrso.aip.pt/docs/Painel_Etica_Confianca_e_Redes_de_Valor_Jorge_ Rodrigues.pdf http://www.forumrso.aip.pt/docs/Painel_Etica_Confianca_e_Redes_de_Valor_Hugo_ Pinto_Oikos_Inovaworks.pdf The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010 , InnoTrain CSR www.csr-training.eu
What is Corporate Social Responsibility? 1.5. Fields of action of CSR In short The business world in itself is diverse. Hence, the respective perspectives and strategies concerning responsibility, commitment and sustainability of corporate actions have to be individualized. Corporate Social Responsibility (CSR) strengthens the social and ecological responsibility as component of a corporate strategy. In doing so, CSR is more than just the sum of isolated actions and programs. Within the company, the topic covers areas such as work place (find more one CSR film DE), market (CSR film HU), environment (CSR film PT) and community (CSR film UK). Learning targets � Get to know the main fields of action of CSR � Discuss CSR topics and answer opening questions about the realisation of CSR � Explain the change of perception of expenses versus benefits of CSR (business case) CSR learning targets The credibility and sustainability of CSR activities is immediately challenged as soon as corporate misconduct, scandals or crises and catastrophes causing major consequences come to the public's attention. For example, what good does a recent donation to a charitable institution do to a corporation if the company recently caused extensive damage to the environment because of safety gaps within the own operation? Companies which are handling "CSR topics" only "on the side" and always "outside" their core business for PR purposes, are seriously putting their trust and image on the line. This means that no aspect of corporate responsibility may be excluded if CSR is to be a strong framework for the design of the sustainability and the market success. The impact of CSR has both a company-internal perspective as well as an exterior perspective opposite customers, media and opinion formers, the public and other groups. In summary, CSR comprises the "equitable" fields of action work place, market, environment and community, as illustrated in the diagram below: The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010 , InnoTrain CSR www.csr-training.eu
Page 1 and 2: What is Corporate Social Responsibi
Page 3 and 4: Additional information and resource
Page 5 and 6: Corporate Social Responsibility (CS
Page 7 and 8: Gerd Mutz: CSR und CC - Gesellschaf
Page 11 and 12: Danone is producing "Schokti Doi" y
Page 15: Moral values � Integrity � Fair
Page 19 and 20: CSR on the market - example topics
Page 21 and 22: Opening questions about CSR on the
Page 27 and 28: Commission is striving to develop a
Page 29 and 30: In small and medium-sized companies
Page 31 and 32: and all processes within the compan
Page 35 and 36: In your role as auctioneer, you can
Page 37 and 38: Facts & figures about CSR 2.1. CSR
Page 39 and 40: it be in economic, social or enviro
Page 45 and 46: International conference „ 4th Co
Page 47 and 48: state that they would recommend a b
Page 53 and 54: Facts & figures about CSR 2.7. Insi
Page 55 and 56: participating entrepreneurs and man
Page 57 and 58: Facts & figures about CSR 2.8. Insi
Page 59 and 60: GKI Zrt. Economic Research Surveys
Page 61 and 62: isolated activities, for example on
Page 63 and 64: The total number of SME inquired re
Page 65 and 66: Facts & figures about CSR 2.10. Ins
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CSR interfaces within the company 3
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8. Corporate culture is conscious a
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savings potentials. But these oppor
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From the point of view of CSR, the
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3. Reality (30 minutes) In a new co
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strategy can represent a suitable s
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Tip for employees: diet A conscious
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associated directly with CSR can be
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majority of the international commu
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OECD information about Hungary http
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esponsibilities of the countries sh
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Strategic tools for CSR 4.2. Intern
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Additional information and resource
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and methods of sustainability analy
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Strategic tools for CSR 4.4. Ethica
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Or in the UK: The Co-operative Bank
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An online platform of the German fe
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Austria: The Austrian label for the
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The environmental label Green Touri
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Database Label Online Die Verbrauch
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plantations. The additional charge
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Strategic tools for CSR 4.7. Models
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net worth are particularly useful f
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Strategic tools for CSR 4.8. Mentor
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Experience report from "Jelena" "I
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Strategic tools for CSR 4.9. "Carbo
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The Carbon Label (UK) http://www.ca
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foundation equity, but exclusively
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Fields of action of CSR 5.1. CSR at
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Fields of action of CSR 5.2. Corpor
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Ask the participants to develop pro
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The following are mainly at the cen
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Fields of action of CSR 5.4. CSR in
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Communities can promote corporate C
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Fields of action of CSR 5.6. CSR an
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Fields of action for CSR 5.7. CSR i
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advances, innovation, research and
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Fields of action of CSR 5.9. CSR an
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Fields of action of CSR 5.10. Ethic
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5. Should independent institutions
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concerns of the stakeholders into d
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sections of the public to define ta
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Communication of CSR 6.3. The delic
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At the end of the partner exercise,
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Especially for smaller enterprises
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Communication of CSR 6.5. In-house
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Első Magyar Vállalati Felelőssé
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framework provides the application
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Communication of CSR 6.7. Practical
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expansion of own web platforms and
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Communication of CSR 6.9. CSR-relev
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Example 1) "Hello, now it is time f
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4. Tour of the company (what does C
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Best practice examples of CSR 7.1.
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Eelco Hoedemaker Head of Innovation
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Ask your participants to formulate
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Transcript for the narrators in the
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Susanna Kroll Manager of the lobby
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How can CSR be optimised at the loc
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facilities and to develop a corpora
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Luís Costa „Ecovalor“-Program
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Group work to enhance the expertise
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Pritchard Englefield is a law firm
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David Glass Partner at Pritchard En
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originated from improvements sugges
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- Higher productivity, obtained thr
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Engagement for disadvantaged youth:
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harmful greenhouse gases tops the l
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additional flipchart paper to integ
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production at a high technical leve
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For what reasons is the company pur
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sustainability, the company hopes t
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vocational training. Moreover, WBM
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Exercise 7.12. (approximately 60 mi
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ecological environment, the topic r
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The fundamental stock-taking and as
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Simple steps to build your CSR stra
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plenum. In the discussion, consider
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questions. In doing so, the answers
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participants at the table are suppo
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B) Which additional values can be p
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http://ec.europa.eu/enterprise/poli
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The "Responsible partner" network i
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Subsidy award "Sustainable medium-s
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system. As a result of the company'
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What should CSR consultation pay sp
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What is Corporate Social Responsibility? - InnoTrain CSR

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