What is Corporate Social Responsibility? - InnoTrain CSR

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Simple steps to build your CSR strategy 8.4. CSR strategy kick-off under a converse view In short The "Instruction for being unsustainable" is the converse view of Corporate Social Responsibility (CSR) of a company. This kind of approach to a CSR strategy attempts to make the topic sustainability more specific in dialogue with employees or the extended circle of stakeholders. It is designed to prevent requirements lacking in practical relevance and having an abstract effect. The parties involved gradually develop a comprehensive basis for the company's sustainability policy based on the "instruction for being unsustainable". This provides clarity about what sustainability really means for the company and the employees involved (stakeholders). Learning targets � Develop principles of CSR and sustainability policies with the involvement of employees and other stakeholders of a company CSR learning contents Generally, a cast-iron illustration of the complicated topics of CSR and corporate sustainable development is difficult. In fact, it is often much easier to determine what is unsustainable in a company. The creativity technique "Instruction for being unsustainable" takes advantage of this fact. With a minor detour, the method provides a basis for the definition of the sustainability and CSR of a company, by including the employees and other stakeholders. In smaller enterprises, the "Instruction for being unsustainable" can be implemented by all employees jointly. In larger companies, setting up a specific project team is more suitable for implementation. In addition, the method can be addressed in the stakeholder dialogue of the company, thus integrating a broader selection of target groups. To perform the method, a moderator will ask the attendees the following starting question for brainstorming at the beginning. The contributions will be documented in bullet form on flipchart papers: � How do you recognise that our company is sustainable? This initial collection of ideas and points of criticism represents the "Instruction for being unsustainable". It is subsequently supplemented with a detailed round of The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010 , InnoTrain CSR www.csr-training.eu
questions. In doing so, the answers and contributions can again be documented by the moderator or written down on little cards by the attendees themselves. Specifically, the moderator asks the following questions: � � How does the local community recognise this? � How do our customers recognise this? � How do the employees or their family members and friends recognise this? � How do our suppliers and business partners recognise this? � How do the banks recognise this? � How do competitors recognise this? � What effects does this have on the industry? � What effects does this have on the environment? As soon as this round of questions has been answered and the keywords are neatly presented for all attendees on flipchart papers or small cards, the moderator will ask the group to determine the opposite of the individual points: � How can such a scenario be avoided? � What should our company therefore do to act sustainably? From the attendees perspective, the responses to the final brainstorming represent the requirements for sustainable development and CSR of the company. These requirements can be formulated as guidelines and proposed to the management. Exercise 8.4. (approximately 45 minutes) In your seminar group, moderate an "Instruction for being unsustainable" for a company of your choice, for example one from the practical examples contained in this compendium. Additional information and resources Methodensammlung – In 7 Schritten zum Nachhaltigkeitsbericht (Vienna 2006) Wallner + Schauer GmbH – Sustainability consultants http://www.nachhaltigwirtschaften.at Further information from Portugal http://www.ipq.pt/backFiles/Encontro_DesenvSustentavel/empresas_sustentaveis.pdf https://bdigital.ufp.pt/dspace/bitstream/10284/221/1/artigo16.pdf The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010 , InnoTrain CSR www.csr-training.eu
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What is Corporate Social Responsibi
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Additional information and resource
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Corporate Social Responsibility (CS
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Gerd Mutz: CSR und CC - Gesellschaf
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Danone is producing "Schokti Doi" y
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Moral values � Integrity � Fair
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CSR on the market - example topics
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Opening questions about CSR on the
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Commission is striving to develop a
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In small and medium-sized companies
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and all processes within the compan
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In your role as auctioneer, you can
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Facts & figures about CSR 2.1. CSR
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it be in economic, social or enviro
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International conference „ 4th Co
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state that they would recommend a b
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Facts & figures about CSR 2.7. Insi
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participating entrepreneurs and man
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Facts & figures about CSR 2.8. Insi
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GKI Zrt. Economic Research Surveys
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isolated activities, for example on
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The total number of SME inquired re
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Facts & figures about CSR 2.10. Ins
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CSR interfaces within the company 3
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8. Corporate culture is conscious a
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savings potentials. But these oppor
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From the point of view of CSR, the
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3. Reality (30 minutes) In a new co
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strategy can represent a suitable s
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Tip for employees: diet A conscious
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associated directly with CSR can be
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majority of the international commu
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OECD information about Hungary http
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esponsibilities of the countries sh
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Strategic tools for CSR 4.2. Intern
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and methods of sustainability analy
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Strategic tools for CSR 4.4. Ethica
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Or in the UK: The Co-operative Bank
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An online platform of the German fe
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Austria: The Austrian label for the
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The environmental label Green Touri
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Database Label Online Die Verbrauch
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plantations. The additional charge
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Strategic tools for CSR 4.7. Models
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net worth are particularly useful f
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Strategic tools for CSR 4.8. Mentor
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Experience report from "Jelena" "I
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Strategic tools for CSR 4.9. "Carbo
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The Carbon Label (UK) http://www.ca
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foundation equity, but exclusively
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Fields of action of CSR 5.1. CSR at
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Fields of action of CSR 5.2. Corpor
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Ask the participants to develop pro
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The following are mainly at the cen
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Fields of action of CSR 5.4. CSR in
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Communities can promote corporate C
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Fields of action of CSR 5.6. CSR an
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Fields of action for CSR 5.7. CSR i
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advances, innovation, research and
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Fields of action of CSR 5.9. CSR an
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Fields of action of CSR 5.10. Ethic
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5. Should independent institutions
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concerns of the stakeholders into d
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sections of the public to define ta
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Communication of CSR 6.3. The delic
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At the end of the partner exercise,
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Especially for smaller enterprises
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Communication of CSR 6.5. In-house
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Első Magyar Vállalati Felelőssé
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framework provides the application
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Communication of CSR 6.7. Practical
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expansion of own web platforms and
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Communication of CSR 6.9. CSR-relev
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Example 1) "Hello, now it is time f
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4. Tour of the company (what does C
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Best practice examples of CSR 7.1.
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Eelco Hoedemaker Head of Innovation
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Ask your participants to formulate
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Transcript for the narrators in the
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