What is Corporate Social Responsibility? - InnoTrain CSR

CSR on the market - example topics
� Quality and safety of the products and services
� Consumer protection and comprehensive product information
� Fair pricing
� Fair collaboration with business partners and suppliers
� Labels with social and ecological reference
� "Cause-related marketing" (CSR programme for the promotion of sales)
� "Design for all" solutions, for example for "redlined" customer segments
Business case
o Good long-term relationships with business partners
o Higher customer satisfaction and customer retention
o Development of new customer groups and market segments
o More efficient production sequences and resource efficiency
o Awards and prices in the field of CSR, if applicable
CSR relating to environmental concerns - example topics
� Saving energy and environmental protection
� Promotion and use of renewable energies
� Recycling and reduction of the exploitation of resources
� Minimisation of negative environmental impacts on corporate locations
� Quality management systems for the environment
Business case
o Financial savings as a result of resource and energy efficiency
o Ecological process and product innovations thanks to environmental
management systems
o Image improvement with an active corporate contribution to climaterelated
concerns
CSR in the community - example topics
� Stakeholder dialog (spanning across all CSR fields of action)
� Donations and corporate endowments
� Promotion of voluntary employee commitment
� Orders placed with social organisations and operations
� Lobbying for social and corporate concerns
Business case
o Acceptance and appreciation as employer and at the corporate location
o Improved corporate chances with respect to the public award of
contracts and market models in the field of public private partnership
The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the
views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010
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InnoTrain CSR
www.csr-training.eu