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What is Corporate Social Responsibility? - InnoTrain CSR

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esponsibilities of the countries should not be taken over by organ<strong>is</strong>ations acting in a<br />

socially responsible manner. In fact, one of the important duties of the nations <strong>is</strong> to<br />

create suitable framework conditions to promote the "<strong>Social</strong> <strong>Responsibility</strong>" of<br />

organ<strong>is</strong>ations.<br />

ISO 26000 identifies seven core topics concerting social responsibility of<br />

organ<strong>is</strong>ations and describes the associated guiding principles as well as specific<br />

fields of action and activities in these areas.<br />

Core topics and fields of action include:<br />

1. Organ<strong>is</strong>ational management (responsible processes and structures)<br />

2. Human rights (e.g. due diligence, prevention of complicity, d<strong>is</strong>crimination,<br />

international law standards and core labour standards of the ILO)<br />

3. Work practices (e.g. social dialogue / pay scale principles, protection of the<br />

health)<br />

4. Environment (e.g. prevention of environmental impacts, sustainable use of<br />

resources, adjustment to climate change, protection of natural habitats)<br />

5. Decent behaviour and conduct of organ<strong>is</strong>ations (e.g. anti-corruption, political<br />

involvement, fair competition, promotion of corporate responsibility, respect of<br />

property rights)<br />

6. Consumer concerns (e.g. reasonable marketing, information and contract<br />

design, protection of the health and safety of consumers, sustainable<br />

consumption, customer service, confidentiality of customer information)<br />

7. Regional integration and development of the environment (e.g. integration into<br />

the region, education and culture, creation of work places, development of<br />

technologies, investment for the common welfare)<br />

ISO 26000 <strong>is</strong> not a management system standard and <strong>is</strong> therefore not intended or<br />

suitable for certification purposes or for legal and contractual use. Certification offers<br />

or the claim to be ISO 26000-certified would therefore be a m<strong>is</strong>interpretation of the<br />

intention and purpose of the international standard.<br />

Moreover, the standard <strong>is</strong> not at all intended to replace, modify or alter in any other<br />

way any national obligations. Nevertheless there <strong>is</strong> a fear that experts and consulting<br />

companies will be offering alleged "seals of approval" in the future to certify the<br />

company's compliance with the ISO guideline.<br />

The controversy about the benefit of ISO 26000 does not end against th<strong>is</strong> backdrop.<br />

According to the Federal Association of Germany Industry (BDI), ISO 26000 <strong>is</strong> ra<strong>is</strong>ing<br />

fears in the industry if companies are forced by the market to have their actions<br />

evaluated for compatibility with a standard which does not contain data that <strong>is</strong><br />

accessible for the evaluation of conformity. Based on th<strong>is</strong>, there <strong>is</strong> a fear of<br />

d<strong>is</strong>tortions of the competition at a larger scale which may have a greater impact on<br />

smaller enterpr<strong>is</strong>es which have not yet establ<strong>is</strong>hed comprehensive <strong>CSR</strong> guidelines.<br />

However, companies which had already been developing and successfully using<br />

The project "<strong>InnoTrain</strong> <strong>CSR</strong>" <strong>is</strong> organized by GILDE GmbH and has been funded with support from the European Comm<strong>is</strong>sion. Th<strong>is</strong> publication reflects the<br />

views only of the author, and the Comm<strong>is</strong>sion cannot be held responsible for any use which may be made of the information contained therein. 12/2010<br />

,<br />

<strong>InnoTrain</strong> <strong>CSR</strong><br />

www.csr-training.eu

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