What is Corporate Social Responsibility? - InnoTrain CSR

originated from improvements suggested by employees. Baufritz wants the entire
work force to identify with the awareness for quality and the environment to secure
customer and employee satisfaction in the long-term.
Value chain: The superior ecological and construction biological quality guarantees
the lowest energy consumption for residents of Baufritz buildings. In addition, the
company issues product recommendations for do-it-yourself projects, aimed at
specifically directing the consumer behaviour toward low-emission and
environmentally compatible products. The product specifications provided by Baufritz
to sub-contractors are characterised by low-emission products which are not harmful
to the health.
Customers: Thanks to the high degree of transparency and credibility, customers
trust the company which is a critical selection criterion for the construction company,
especially because the investment associated with building a house is high. Baufritz
houses allow customers to achieve long-term savings after the home has been built,
thanks to the resource conserving construction technology. As well, customers like
to make use of the comprehensive range of additional performances available from
Baufritz, such as the measurement of harmful substances in properties, furniture,
home textiles and other sources.
Prices and awards: In 2009, the "German sustainability award" was conferred to
Baufritz under the patronage of Federal chancellor Angela Merkel. This award
distinguishes Baufritz as the most sustainable company in Germany.
Moreover, in 2008 the company received the award as Germany's most familyfriendly
medium-sized enterprise by the then Federal Minister for Families.
How do stakeholders benefit from the company's CSR activities?
Environmentally and health conscious customers can rely on superior quality and a
healthy living climate in their house at a reasonable price. In the long term, customers
are saving costs thanks to the energy-saving design, because fewer energy
resources are required. What's more, they reduce the CO2 emission (CO2-positive
house). Property analyses for possible old pollution guarantee healthy living right
from the start. In addition, society as a whole benefits from the environmental aspects
associated with the construction and use of houses designed by Baufritz.
With the claim for ecologically-focused construction and living as well as a holistic
CSR concept, Baufritz promotes awareness about the profitability of a sustainable
corporate concept also within its own industry.
The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the
views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010
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InnoTrain CSR
www.csr-training.eu