What is Corporate Social Responsibility? - InnoTrain CSR

Deontological ethics (e.g. Immanuel Kant) and utilitarianism (e.g. John Stuart Mill)
are particularly important movements in the field of ethics.
Deontological ethics is based on the principle that "the good" is something firmly
established from time immemorial, something defined independently of human insight
and so the main thing is to recognise the moral command. For example, this type of
ethics can never justify a lie, even if a moral motivation can be detected behind it.
In contrast, utilitarianism is strongly focused on the consequences of an action and
considers an action as being morally good if it is useful. If the good consequences
outweigh the potentially bad consequences of the action, the action is justified within
the meaning of utilitarianism. In short, "the final outcome" is what's relevant.
Companies are able to express the basic economical, social and ecological corporate
values within the scope of CSR and value-based management. A structure
scientifically referred to as "Value square" (Prof. Dr. Josef Wieland, Constance
University) can be used as practical access point. A "Value square" is divided into 1.
performance values, 2. communication values, 3. cooperation values and 4. moral
values.
Performance values
� Benefits
� Qualification
� Willingness to perform
� Flexibility
� Creativity
� Focus on innovation
� Quality
Communication values
� Respect
� Belonging
� Openness
� Transparency
� Communication
� Willingness to assume risks
Cooperation values
� Loyalty
� Team spirit
� Conflict management skills
� Openness
� Focus on communication
The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the
views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010
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