What is Corporate Social Responsibility? - InnoTrain CSR

CSR interfaces within the company
3.7. Employee motivation for environmentally-conscious conduct
In short
The environmentally-conscious conduct of employees in the daily routine of
the company puts the ecological aspects of a CSR strategy to the practical
test. At the same time, simple measures for an environmentally-friendly
workplace can also generate significant cost savings within the company.
Learning targets
� Be able to translate environmental management topics practically and easily
manageable to the workplace of individual employees
CSR learning contents
Corporate environmental management systems such as ISO 14001 and EMAS have
become the trademark of forward-looking corporate management before CSR was in
the discussion. In some companies, the corporate environmental protection grew into
a comprehensive claim to act as a role model not only with respect to ecological
topics but also with respect to social and corporate business concerns.
For all intents and purposes, waste separation, measures to save resources such as
e.g. energy and water across all corporate entities and sectors are absolutely part of
the daily routine, irrespective of environmental management certifications. More and
more, the protection of the environment is considered a "Necessity", because nonobservance
is not only associated with legal and financial consequences, but also
with a negative image for the company. On the other hand, the environmentallyconscious
conduct inside the company also has a positive impact on the balance
sheet with respect to the question about energy efficiency, for example by reducing
the costs for the manufacture of products and the operation of office buildings and
sales areas. How well a company fares in terms of environmental protection and
energy efficiency significantly depends on the employees. With their conduct, they
can achieve a continuous improvement and save resources through a number of
small measures.
When integrating and training employees to achieve climate-related and
environmental goals inside the company, the motivation of every individual employee
is an essential factor. Important multipliers can be identified within the company and
used to encourage employees for specific and routine changes in their conduct. This
The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the
views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010
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