What is Corporate Social Responsibility? - InnoTrain CSR

For what reasons is the company pursuing CSR? How does the company
benefit from its CSR activities?
Taking responsibility is the basis of SMA's business model and has been an essential
component of its corporate culture since its foundation. For SMA, Corporate Social
Responsibility means combining sustainable economic success with the protection of
the environment and with social and corporate responsibility. It is focused on the core
business of the company and as a result designed strategically and for the long-term.
For example, SMA has established clear company-wide structures, processes and
responsibilities for the environmental protection within the scope of its environmental
management system.
CSR is seen as an additional differentiation characteristic of SMA, both on the market
and within the scope of employee recruitment. With the involvement, SMA not only
increases the employee satisfaction, but also its own reputation. This is reflected in
the awards the company received in 2010:
1st place in the competition "Innovative mobility management concepts"
1st price of the Energy Efficiency Award for the energy concept of solar plant 1
2nd place for Germany's best employers (Great Place to Work®) in the category
"Companies with 2,000 to 5,000 employees"
3rd place for Germany's best employers (Great Place to Work®) in the category
"Companies with more than 500 employees"
Special award for "Lifelong learning" (Great Place to Work® Europe)
How do the stakeholders benefit from the CSR activities of the company?
The target groups and stakeholders of SMA benefit in many different ways from the
company's engagement. This not only includes financial support and donations in
kind, but also the knowledge transfer or the personal engagement and commitment
of the employees. For example, SMA integrates its strategical corporate purpose of
complete, local power supply under CSR aspects into the foreign aid collaboration,
allowing SMA to set important impulses for the sustainable development with inhouse
resources, know-how and solutions from its own core business.
In addition, SMA demonstrates opposite the market and the industry that CO2neutral,
ultra-modern industrial production on a high technical level is already
possible these days. Again, the company's CSR commitment is closely related to the
core business in this point, increasing the credibility opposite stakeholders.
The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the
views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010
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InnoTrain CSR
www.csr-training.eu