What is Corporate Social Responsibility? - InnoTrain CSR

Facts & figures about CSR
2.2. CSR from the perspective of globally acting companies
("global players")
In short
In one of the largest surveys on sustainability conducted among top
executives, the CEOs (Chief Executive Officers) believe that a turning point
might be achieved within a decade, in which sustainability will be interlocked
completely with the core business of the company - with its processes,
systems and capabilities as well as the entire global supply and value chain
and the subsidiaries.
Learning targets
� Get to know the valuation concerning sustainability and CSR of top managers
of globally acting companies
CSR learning contents
In spite of the latest economic crisis, 93% of CEOs of leading global companies
surveyed in 2010 believe that sustainability is crucial for the future success of their
own company.
The study conducted with 766 CEOs from the circle of member companies of UN
Global Compact reflects the assessment that the global economic downturn is not in
the least bit impairing the sustainability commitment of their company. Because 80%
of surveyed managers state that it was in fact the recession that boosted the
meaning of sustainability as management topic. This is how their companies
addressed the challenges associated with the financial crisis, whereby sustainability
is perceived as a resource for cost savings and sales increases. In addition, many
companies consider sustainability a critical element for growth in new markets.
88% of CEOs believe that they should be integrating sustainability into the
companies via supply chain, while 54 % indicate that this has already been realised
in their companies.
As well, consumer trust is considered one of the main tasks: For almost three
quarters (72%) of CEOs, the value increase of brands as well as the development
and conservation of the reputation and trust are the greatest motivation for dealing
with the topic of sustainability.
The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the
views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010
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