What is Corporate Social Responsibility? - InnoTrain CSR

Best practice examples of CSR
7.8. Case study: memo
In short
memo AG is a mail order company with an own product line. It mainly supplies
companies as well as private individuals with the "tools" for sustainable living
and working. All of the more than 10,000 items in the extensive product
portfolio for office, school, household and promotional supplies are selected
strictly based on ecological, social, quality-related and economical criteria and
demonstrate that sustainable products are serious competitors with respect to
the value for the money of conventional products. In addition, memo AG and
its 110 employees have been committed to sustainability criteria in all divisions
since the company was founded in 1990 in Greußenheim (Germany) and these
criteria are both taken into account and continuously developed further. What's
more, the company is playing a sociopolitically pioneering role in the
discussion about Corporate Social Responsibility (CSR) in the German
economy.
How does the company demonstrate social responsibility?
A) CSR in the core business
Corporate responsibility has been an integral and essential part of the corporate
philosophy and business strategy of memo AG since its founding days. memo has
added quality as an additional aspect to the three pillars of sustainability, i.e. ecology,
social welfare and economy: The ecological and ethical conviction combined with
ambitious economic goals are the basis of all entrepreneurial decisions. The
integrated quality and environmental management is responsible for the consistent
implementation of all sustainability guidelines. It was one of the first simultaneously
DIN EN ISO 9001 and DIN EN ISO 14001-certified management systems.
B) CSR related to environmental concerns
memo AG's contribution to the protection of the environment and the climate is
extensive. Actions and sequences ranging from site management, product range
design to internal processes are continuously reviewed and optimised for their
compatibility with the environment and climate. One example concerns the consistent
use of recycled paper: The "environmentally-friendly paper" with the "Blue Angel"
mark is not only used for any media - catalogues, sustainability reports and mailings,
but also for internal needs and all business correspondence. The prevention of
The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the
views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010
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