What is Corporate Social Responsibility? - InnoTrain CSR

Engagement for disadvantaged youth: InnoDämm has developed a 2-month
continuing education course to become a "specialist in insulation technology for trade
professions" (target group: craftsmen). This training course is also available for
disadvantaged youth who have difficulty finding work in the general labour market.
What are the reasons why the company is pursuing CSR? How does the
company benefit from its CSR activities?
Product policy: InnoDämm distinguishes itself from other craftsman's businesses for
its ecological, yet still reasonably priced range of products and services. In doing so,
the company reaches a target group who attaches importance to ecological and
healthy living.
Employees: The open culture of communication and trust at InnoDämm allows the
quick identification of mistakes, because employees usually report them immediately.
This makes it possible to find solutions quickly and learn from the mistakes. As a
result, the company and quality are constantly developing further. The employee
involvement in decisions and solutions within the company generates higher
employee motivation and satisfaction and consequently increases the company's
value.
Within the scope of its Diversity Management, InnoDämm relies on the wealth of
experience of the 50plus generation and values the creativity and improvisation skills
of its employees with a migratory background, who are able to resolve even
unforeseeable problems arising on the construction site.
Greater numbers of specialists will be required to satisfy the growing need for
ecological insulation materials. Based on the company's experience, an intensive 2month
training phase is ideal to achieve a high service quality; therefore, the
company intends to boost the number of newly qualified workers with this short
training course. Youth who have not graduated are also welcome to attend. This
course is designed to meet the company's need for specialists.
Awards and prices: Within the scope of the federal programme "Perspective 50plus -
employment packages for elderly workers in the regions", InnoDämm was honored
as a company with vision. Moreover, the company has been recommended to
receive the "German price for the environment" awarded by the Federal Association
for Medium-Sized Enterprises (BVMW).
How do stakeholders benefit from the company's CSR activities?
The cost-efficient InnoDämm insulation methods allow customers to save heating
costs and reduce their CO2 emissions. The internet platform
www.einsparkraftwerk.de is designed to motivate consumers based on obvious
The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the
views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010
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InnoTrain CSR
www.csr-training.eu