What is Corporate Social Responsibility? - InnoTrain CSR

employees (34%), products and services (32%) as well as Corporate Governance
(27%).
In the debate surrounding CSR, cases are often criticized in which responsible
management essentially remains a lip service and "words are not followed by deeds".
The credibility of enterprises is on the line if CSR is communicated purely for PR
purposes, while there is not even a hint of CSR in the "hard day-to-day business
activity" (or the core business). Nevertheless, the following applies to either side of
the debate: further development, improvement and constructive-critical review of
CSR will only be possible when enterprises are also communicating the topic.
Up to 75% of enterprises are already reporting about CSR topics on their internet
pages, as demonstrated by the consulting firm PricewaterhouseCoopers in a global
review of 800 corporate websites. Close to three quarters of companies that are
publishing their own CSR reports are providing information about their sustainability
performance annually, compared to only 20% in Canada. In terms of the breadth and
depth of the reported contents, the reports from European and Australian enterprises
consistently surpass the reporting by Canadian and US American companies; in
some cases with an extremely large difference.
Additional information and resources
"European Communication Monitor 2008"
EUPRERA European Public Relations Education and Research Association
http://www.euprera.org
"CSR Trends 3 - A comprehensive survey of corporate social responsibility report
trends, benchmarks and best practices" (2009)
PricewaterhouseCoopers
http://www.pwc.com/ca/sustainability
http://www.pwc.com/ca/en/sustainability/csr-trends-report.jhtml
International congress „Responsible way of the Future“ 2005 in Hungary
http://www.szovivok.hu/index.nof?o=0&nyelvid=1&k1=3&k2=15
The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the
views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010
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InnoTrain CSR
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