What is Corporate Social Responsibility? - InnoTrain CSR
What is Corporate Social Responsibility? - InnoTrain CSR
What is Corporate Social Responsibility? - InnoTrain CSR
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can also represent comprehensive approaches which can be described both as <strong>CSR</strong><br />
as well as CC.<br />
The interpretation that <strong>Corporate</strong> Citizenship (CC) <strong>is</strong> the partial aspect of <strong>CSR</strong> which<br />
describes the external dimension within the meaning of a positive corporate influence<br />
on society <strong>is</strong> widespread. However - depending on the case - the terms <strong>CSR</strong> and CC<br />
are used interchangeably with the explanation that the term <strong>Corporate</strong> Citizenship <strong>is</strong><br />
more approachable and easier to bring across to the business world.<br />
Exerc<strong>is</strong>e 1.2. (approximately 15 minutes)<br />
Allocate the corporate activities below to the terms <strong>CSR</strong>, CR or CC. Multiple<br />
nominations are possible. D<strong>is</strong>cuss and justify your choices.<br />
The building company "<strong>CSR</strong> Hochbau"...<br />
A) <strong>is</strong> donating 10,000 Euro to the nursery school of a village in which the<br />
company recently completed a major residential development. The sale of the<br />
apartments <strong>is</strong> slugg<strong>is</strong>h.<br />
B) <strong>is</strong> betting on the trend "ass<strong>is</strong>ted living for seniors" and plans to develop a<br />
presentation condominium in the exclusive high-price segment of a health<br />
resort. The demand from the larger catchment area <strong>is</strong> significant.<br />
C) <strong>is</strong> introducing flexible work hours for office employees.<br />
D) <strong>is</strong> appointing a renowned art<strong>is</strong>t from abroad with the design of a sculpture for<br />
the outdoor area of a newly constructed office building.<br />
E) <strong>is</strong> compiling a <strong>CSR</strong> brochure with selected construction projects to emphas<strong>is</strong>e<br />
ecological construction measures used in certain projects.<br />
F) <strong>is</strong> responding to media accusations of part<strong>is</strong>anship involving a major<br />
construction project with an ethics code for the employees of the company.<br />
Additional information and resources<br />
<strong>CSR</strong> forum of the German federal government<br />
http://www.csr-in-deutschland.de (Website in German)<br />
http://www.csr-in-deutschland.de/portal/generator/4420/startseite.html<br />
(Website in Engl<strong>is</strong>h)<br />
The project "<strong>InnoTrain</strong> <strong>CSR</strong>" <strong>is</strong> organized by GILDE GmbH and has been funded with support from the European Comm<strong>is</strong>sion. Th<strong>is</strong> publication reflects the<br />
views only of the author, and the Comm<strong>is</strong>sion cannot be held responsible for any use which may be made of the information contained therein. 12/2010<br />
,<br />
<strong>InnoTrain</strong> <strong>CSR</strong><br />
www.csr-training.eu
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