What is Corporate Social Responsibility? - InnoTrain CSR

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Best practice examples of CSR 7.3. Valorsul – Video: CSR and the environment In short The company Valorsul S.A. was established in 1994 by private and public partners (Public Private Partnership). During the summer of 2010, the company merged with a neighbour company. It is headquartered in Sao João de Talha with different types of installations depending on the type of waste produced. Valorsul is responsible for the treatment of 1 million tons of municipal waste generated in 19 municipalities from the Northern Lisbon area and the West of Portugal. For this purpose, Valorsul has developed an integrated waste management system: one incineration plant, two sorting centres, one anaerobic digestion plant, two landfills, eight ecocentres and seven transfer stations. Valorsul is operating an incineration plant for the disposal of waste classified as mixed household waste. This plant is at the same time used to generate power for the communal households. Valorsul drops off the remaining waste at landfill sites. Valorsul also takes care of the recyclables and organic waste, giving them a new life. Aside from Corporate Social Responsibility (CSR) in the core business, Valorsul is committed to renaturization measures. In cooperation with schools, the company promotes educational initiatives for an environmentally-conscious lifestyle. CSR in the company Companies like Valorsul that are operating a waste incineration plant (MVA) as part of integrated waste management require the consent and acceptance from a variety of stakeholders. On a local level, the “NIMBY” syndrome is a common occurrence. It means “not in MY backyard“. Concerns and reservations in the public associated with the construction of the MVA were prevalent, because this was the first facility of its kind in Portugal. Therefore, the company responded to protests and concerns with intensive communication during the planning and construction phase and pushed through strategic partnerships with companies, city administrations and local associations. By implementing comprehensive and transparent environmental monitoring as well as various social and educational initiatives, Valorsul finally succeeded in winning the public acceptance (“Licence to operate“) and in establishing itself as a trustworthy company. Based on a statutory order implemented in 1994, Valorsul is a multi-city system in charge of managing the disposal of municipal waste in the Greater Lisbon Area. The public private partnership was asked to focus on the quantitative and qualitative requirements of the involved communities, to ensure cost control and efficiency of the The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010 , InnoTrain CSR www.csr-training.eu
facilities and to develop a corporate waste management policy with a focus on the reduction and recycling of waste. Valorsul facilities are ISO 14001 (environmental management system), ISO 9001 (quality managememt system) and OSHAS 18001 (occupational safety management system) certified. Since the company was launched, the communication policy of Valorsul has been focusing on two areas. With the institutional communication, Valorsul is pursuing the goal of developing acceptance and trust as well as promoting a positive image. The communication about changing habits is mainly geared toward the sourcing of waste, especially the separation of waste by the residents and the integrated waste management system. To be able to do justice to the CSR aspects, Valorsul operates a comprehensive monitoring programme to ensure information and transparency for both sides, i.e. the company and the stakeholders. The monitoring is conducted in cooperation with external institutions and comprises the following areas: A) Air quality (IDAD – Instituto do Ambiente e Desenvolvimento) B) Water quality and sediments (Instituto Hidrográfico) C) Terrestrial ecosystems and estuaries (Instituto de Oceanografia) D) Noise exposure (dBLab) E) Public health monitoring (Instituto de Medicina Preventiva da Universidade de Lisboa) as well as F) Attitude of the residents (Centro de Investigação e de Intervenção Social) In addition, Valorsul regularly conducts communication campaigns within the meaning of CSR, designed to encourage the population to separate their waste (see examples below). As an example, the company promises to make a donation to social institutions for a certain number of bottles collected at glass recycling containers. The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010 , InnoTrain CSR www.csr-training.eu
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What is Corporate Social Responsibi
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Additional information and resource
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Corporate Social Responsibility (CS
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Gerd Mutz: CSR und CC - Gesellschaf
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Danone is producing "Schokti Doi" y
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Moral values � Integrity � Fair
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CSR on the market - example topics
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Opening questions about CSR on the
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Commission is striving to develop a
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In small and medium-sized companies
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and all processes within the compan
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In your role as auctioneer, you can
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Facts & figures about CSR 2.1. CSR
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it be in economic, social or enviro
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International conference „ 4th Co
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state that they would recommend a b
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Facts & figures about CSR 2.7. Insi
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participating entrepreneurs and man
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Facts & figures about CSR 2.8. Insi
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GKI Zrt. Economic Research Surveys
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isolated activities, for example on
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The total number of SME inquired re
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Facts & figures about CSR 2.10. Ins
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CSR interfaces within the company 3
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8. Corporate culture is conscious a
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savings potentials. But these oppor
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From the point of view of CSR, the
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3. Reality (30 minutes) In a new co
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strategy can represent a suitable s
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Tip for employees: diet A conscious
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associated directly with CSR can be
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majority of the international commu
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OECD information about Hungary http
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esponsibilities of the countries sh
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Strategic tools for CSR 4.2. Intern
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and methods of sustainability analy
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Strategic tools for CSR 4.4. Ethica
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Or in the UK: The Co-operative Bank
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An online platform of the German fe
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Austria: The Austrian label for the
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The environmental label Green Touri
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Database Label Online Die Verbrauch
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plantations. The additional charge
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Strategic tools for CSR 4.7. Models
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net worth are particularly useful f
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Strategic tools for CSR 4.8. Mentor
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Experience report from "Jelena" "I
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Strategic tools for CSR 4.9. "Carbo
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The Carbon Label (UK) http://www.ca
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foundation equity, but exclusively
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Fields of action of CSR 5.1. CSR at
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Fields of action of CSR 5.2. Corpor
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Ask the participants to develop pro
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The following are mainly at the cen
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Fields of action of CSR 5.4. CSR in
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Communities can promote corporate C
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Fields of action of CSR 5.6. CSR an
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Page 157 and 158: Fields of action of CSR 5.10. Ethic
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Page 189 and 190: Best practice examples of CSR 7.1.
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Page 195 and 196: Transcript for the narrators in the
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participants at the table are suppo
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Simple steps to build your CSR stra
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B) Which additional values can be p
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http://ec.europa.eu/enterprise/poli
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The "Responsible partner" network i
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Subsidy award "Sustainable medium-s
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system. As a result of the company'
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What should CSR consultation pay sp
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What is Corporate Social Responsibility? - InnoTrain CSR

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