What is Corporate Social Responsibility? - InnoTrain CSR

social, cultural and environmentally relevant concerns in its neighbourhood in a
variety of ways.
C) CSR among employees
Among other things, SMA's success is also based on the productivity and
commitment of its employees. Only qualified and motivated employees lead to
success. Therefore, the company specifically tries to create an exciting and
challenging work environment.
Co-operative corporate culture: Co-operative corporate management is the
foundation of SMA's corporate culture. Fairness, trust, partnership and mutual
respect are its most important components. Every employee is encouraged to act
responsibly and to make his/her own decisions. Open communication on all levels
and integration into the corporate goals are essential in this respect. The financial
participation is also part of the co-operative corporate management of SMA. Since
the company was founded, all SMA employees have been receiving a performancedependent
bonus in addition to their annual salary. Further development and
continuing education are closely related to the corporate culture. Employees are
encouraged to attend around five days of further education every year. In addition to
external further education opportunities, SMA also offers an internal training schedule
featuring numerous workshops and seminars. The above average education rate of
close to ten percent (2009) can be considered a sign of social responsibility opposite
young people in a structurally weak region.
Health protection and promotion: Corporate sports at SMA have a long-standing
tradition. The common physical activities not only promote health but also the team
spirit and social contacts. In addition, a fitness room is available for all employees to
use. Among other things, regular prevention, relaxation and movement sessions are
offered there. Moreover, health days are celebrated once every year, featuring
valuable tips for fitness and health at the work place in addition to various other
activities.
Work life balance: Employee satisfaction is important to the company, because it
increases the attractiveness of SMA as an employer amongst other things. To assist
employees with the delicate work-life balance, SMA is pursuing a number of
activities: For example, the SMA family service provides advice to new parents, about
the re-entry into the workforce or holiday arrangements, offers employees flexible
work time models and freedoms for the responsible work organisation.
The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the
views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010
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InnoTrain CSR
www.csr-training.eu