What is Corporate Social Responsibility? - InnoTrain CSR

Fields of action of CSR
5.5. CSR in community structures – from the perspective of
communities
In short
Communities form an interface between commercial enterprises and the nonprofit
sector; as a result, they can actively participate in the development of
Corporate Social Responsibility (CSR) in community structures. Possible
measures to promote CSR on the part of communal administrations often do
not require additional financial resources aside from know-how and labour
time. With the goal of increasing the attractiveness of the site, communities
and companies are acting in concert together with other stakeholders in
community structures.
Learning targets
� Get to know motives, possibilities for action and cooperation used by
communities for the specific promotion of local corporate involvement
CSR learning contents
A growing number of communities are recognising and promoting civic involvement
as future potential for internal solidarity of the community and a sustainable positive
development of the community structures and location. They are using targeted
measures and marketing to increase the local residents' quality of life on the one
hand and to promote the local economy and tourism on the other hand. Humane and
attractive cities and communities attract visitors and new residents alike. What's
more, high attractiveness of the location increases the chance of success in the
communal competition for increasing the revenue in connection with business taxes
and for creating new work places by establishing new companies and facilities. If the
recruitment of specialists is subsequently required, the question about the quality of
life surrounding the work place currently ranks first.
The social involvement of residents in a community is increasingly expanded with
"corporate citizens". Initiatives on the part of cities and communities aimed at actively
involving companies and their employees to contribute to the design of the
community structures and to solidify the local economy as part of the local community
are relatively new and still uncommon.
The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the
views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010
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InnoTrain CSR
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