What is Corporate Social Responsibility? - InnoTrain CSR

What is Corporate Social Responsibility?
1.5. Fields of action of CSR
In short
The business world in itself is diverse. Hence, the respective perspectives and
strategies concerning responsibility, commitment and sustainability of
corporate actions have to be individualized. Corporate Social Responsibility
(CSR) strengthens the social and ecological responsibility as component of a
corporate strategy. In doing so, CSR is more than just the sum of isolated
actions and programs. Within the company, the topic covers areas such as
work place (find more one CSR film DE), market (CSR film HU), environment
(CSR film PT) and community (CSR film UK).
Learning targets
� Get to know the main fields of action of CSR
� Discuss CSR topics and answer opening questions about the realisation of
CSR
� Explain the change of perception of expenses versus benefits of CSR
(business case)
CSR learning targets
The credibility and sustainability of CSR activities is immediately challenged as soon
as corporate misconduct, scandals or crises and catastrophes causing major
consequences come to the public's attention. For example, what good does a recent
donation to a charitable institution do to a corporation if the company recently caused
extensive damage to the environment because of safety gaps within the own
operation?
Companies which are handling "CSR topics" only "on the side" and always "outside"
their core business for PR purposes, are seriously putting their trust and image on
the line. This means that no aspect of corporate responsibility may be excluded if
CSR is to be a strong framework for the design of the sustainability and the market
success.
The impact of CSR has both a company-internal perspective as well as an exterior
perspective opposite customers, media and opinion formers, the public and other
groups. In summary, CSR comprises the "equitable" fields of action work place,
market, environment and community, as illustrated in the diagram below:
The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the
views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010
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