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What is Corporate Social Responsibility? - InnoTrain CSR

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Tip for employees: diet<br />

A conscious diet promotes health and can at the same time protect the climate.<br />

Because the production, transport, storage, packaging and preparation of food<br />

generates close to one fifth of the CO2 em<strong>is</strong>sions in Germany.<br />

- <strong>What</strong> can employees and companies do in the opinion of your participants?<br />

Tip for employees: mobility<br />

A growing number of companies whose core business <strong>is</strong> associated with a high<br />

degree of employee travel have included ecological mobility measures in their <strong>CSR</strong><br />

approach. However, congestion <strong>is</strong> also an example of a common reason in<br />

connection with the simple professional commute that employees are stressed out<br />

upon arrival at the workplace.<br />

- Ask the group to develop tips for the eco-efficiency associated with mobility!<br />

Examples of a poster campaign for environmentally-conscious conduct at the<br />

workplace:<br />

Additional information and resources<br />

„Mitarbeitermotivation für umweltbewusstes Verhalten. Ein Leitfaden für<br />

Umweltbeauftragte in Unternehmen.“<br />

Bavarian State Office for the Environment (2009)<br />

http://www.lfu.bayern.de<br />

Information material in Portuguese:<br />

http://www.bcsdportugal.org/medir-a-eco-eficiencia/510.htm<br />

http://www.wbcsd.org/web/publications/eco_efficiency_creating_more_valueportuguese.pdf<br />

The project "<strong>InnoTrain</strong> <strong>CSR</strong>" <strong>is</strong> organized by GILDE GmbH and has been funded with support from the European Comm<strong>is</strong>sion. Th<strong>is</strong> publication reflects the<br />

views only of the author, and the Comm<strong>is</strong>sion cannot be held responsible for any use which may be made of the information contained therein. 12/2010<br />

,<br />

<strong>InnoTrain</strong> <strong>CSR</strong><br />

www.csr-training.eu

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