What is Corporate Social Responsibility? - InnoTrain CSR

Best practice examples of CSR
7.10. Case Study: Siemens Zrt.
In short
Siemens has been active in Hungary since 1890. Since then, the company
headquartered in Budapest has been pioneering the modernisation and
development of the infrastructure as well as the electrical and electronic
industry. The company sells Siemens products, systems and solutions in
Hungary and renders a variety of services ranging from consulting, creating
drafts, installation, start-up and technical operations to maintenance in the
following fields: energy and environmental management, medical technology,
industrial automation and management, traffic, industrial and communal
infrastructure, IT solutions and services. During the 2010 business year, the
companies of the Hungarian Siemens Group employed a total of 1857 workers
and contributed to the economy with a total turnover in the amount of HUF 89.7
billion (close to 319 million Euro). In Hungary, Siemens is adapting the
company's worldwide Corporate Social Responsibility (CSR) programmes to
the national characteristics and regional requirements of the location.
How does the company demonstrate social responsibility?
A) CSR programmes of the company as a global umbrella strategy
Siemens is active as investor, supplier, employer and client in 190 countries and
considers itself to be part of society. To help secure the company's future
internationally, Siemens contributes to a sustainable development at its locations.
The company has launched CSR programmes worldwide for this purpose. Actions
focusing on education and social assistance have been pooled in "Siemens
Generation21" and "Siemens Caring Hands". As a programme for the promotion of
excellence, "Siemens Generation21" is designed to introduce children, adolescents
and young adults to the natural sciences and technology. "Siemens Caring Hands"
comprises voluntary employee involvement as well as donations and emergency aid
from the company. However, Siemens also contributes to the support of important
social concerns and duties by promoting the arts and culture.
The regional companies participate in the umbrella strategy of the international
Siemens programme in CSR projects in the individual countries, which are focused
on the national circumstances.
The project "InnoTrain CSR" is organized by GILDE GmbH and has been funded with support from the European Commission. This publication reflects the
views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 12/2010
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